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Strengthen brand and product loyalty by addressing all 5 senses.

Brands are most effective when they offer recognition and are remembered by shoppers and consumers. This effect can be significantly increased if several human senses are addressed simultaneously. For example: Anyone who feels a product or its packaging haptic remembers it twice as quickly and well compared to purely visual detection. Using our 5Senses tool, we can take a targeted look and decide the fight for you.

We integrate our proprietary tool into the development process right from the start. 5Senses forces the generation of product, brand and packaging concepts which, in addition to visual stimuli, also send out messages that can be felt, heard, smelled or even tasted.

Creality’s 5Senses tool is based on extensive research and empirical experience. His track record is impressive! How and why networked senses can become the decisive factor in the Key-Battle Brand + Product, we have already been able to familiarize various of our customers with a compact presentation.


About Berndt+Partner Creality
As a global agency for brand and packaging design and innovation for food, non-food and OTC products in the fast moving consumer goods sector, we present the latest trends, news and insights from the packaging industry. Our interdisciplinary team with an experience of more than 1,000 projects in over 20 years keeps you up to date.
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We are Berndt+Partner Creality, a global agency for brand and packaging design and innovation for food, non-food and OTC products in the fast moving consumer goods sector. We are designers, engineers, conceptioners, developers, market researchers, tinkerers, strategists and idea providers. An interdisciplinary team with an experience of over 1,000 projects in more than 20 years. We are insiders with an outside perspective. Local and global. Directly for your target group.
Design + Branding
On the basis of holistic thinking and a seamless combination of precise strategy, innovative design and optimal printing technology implementation, we create from your new packaging a real product experience with an unmistakable presence in the market.
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Innovation + Engineering
With our competence in graphic and structural design and our comprehensive understanding of technology, innovative packaging design becomes a real success factor for you.
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Special Projects
With a sense for new trends and consumer needs in a constantly changing market environment, we develop new, individually tailored service packages for our customers.
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