glba Johannesburg: New design for pet treats

Beeno is the leading S.A. brand in the pet treats market.

To improve market share glba Johannesburg were briefed to take this legend to the next level on shelf, refresh shelf real estate, with a clear navigational strategy. Current consumers were to be retained and new consumers to be recruited.

glba Johannesburg initiated the project with investigation through a visual audit in order to connect with what was in the market unpack opportunities and enable the innovation growth.

The creative followed strategy on this vast portfolio, including Motherbrand real estate, segment drivers and product benefits.