Packaging of the Month August 2024: Better in a glass – loose iced tea to prepare yourself

Iced tea is a welcome refreshment for many people, especially on hot summer days. It is mainly available commercially as a ready-to-drink beverage in a bottle. Besser im Glas offers an exciting alternative here: loose iced tea in a glass comes with a number of advantages that more than justify our naming the product Packaging of the Month for August.

The concept of Besser im Glas

Besser im Glas packs its iced teas as loose blends of herbs and fruit pieces in a transparent jar with a metal lid. Thanks to the wide variety of compositions, there is something for every taste. In addition to the classics peach and lemon, there are also slightly more special varieties to choose from, such as mint & lime, blood orange, strawberry and blueberry. There are also delicious fruit blends in the form of Orchard and Tropical Dream.

The iced tea is always prepared in three simple steps:

1. pour 250 milliliters of water over one to two teaspoons of the mixture.
2. leave to infuse for four to eight minutes.
3. place in the fridge to cool.

Practical: Once purchased, the jar can be stored and refilled with cheaper refill bags.

Multiple trends in one

Besser im Glas iced tea covers several trends at once. Firstly, there is the DIY cult that has been affecting many areas of life for several years. More and more people love to make things themselves – not least in the culinary field.

In addition, modern consumers attach greater importance to high-quality, healthy food. Besser im Glas iced tea contains carefully selected ingredients and is organic and sugar-free.

The product also meets the increased sustainability requirements thanks to the glass and refill concept with home-compostable bags. Besser im Glas has therefore succeeded in ticking off every single item on the imaginary checklist for a trendy food product.