Packaging of the Month – Brazilian Bum Bum Cream by Sol de Janeiro
The Brazilian beat: bold, beautiful and sustainable packaging
In the dense jungle of packaging innovations, an attractive beauty product dances to the wild, lively rhythms of striking design and sustainability. We are talking about the Brazilian Bum Bum Cream from the Sol de Janeiro brand: it has a memorable name that sticks in the mind and packaging that is pleasing to the eye and makes environmentally conscious hearts beat faster.
The packaging: a pleasure for the senses
First of all, the eye is drawn to the protruding lid. It is the visually dominant element of the Brazilian Bum Bum Cream, especially as not only does the shape literally stand out, but the graphic design also acts as a real eye-catcher. Sol de Janeiro’s courage to create a slightly more unusual lid has paid off, as it looks special and unique without completely departing from the conventions of the product category. This combination ensures that the body cream stands out but remains recognizable as such.
In contrast to the original lid, the container is very restrained – completely without text and in a single color. Each variety – because the Brazilian Bum Bum has a couple of pretty sisters – is presented in a different elegant shade, making it easy for the consumer to distinguish between them. But this is only a side note. The highlight of the packaging design is the brilliant contrast between bold expressiveness and stylishly authentic minimalism, which Sol de Janeiro has achieved with the contrasting design of the lid and jar.
The brand background: a pleasure for the environment
Beyond the eye-catching aesthetics, the Sol de Janeiro brand embodies a deep environmental awareness. The Brazilian Bum Bum Cream not only promises to intensively nourish the skin with its special formula, but also highlights its sustainable packaging approach. Their message? “89% less plastic – refill – recharge”. The sustainable concept is underlined by the cleverly designed refill packs, the contents of which flow willingly into the empty container.
When design meets green goals
Brands are often faced with the challenge of reconciling sustainability with aesthetic appeal. This is where the Brazilian Bum Bum Cream from Sol de Janeiro strikes the perfect note. The dominance of the lid and the simple elegance of the jar create a harmonious combination of form and function. In addition, the design of the lid tells a story: it shows that a brand can be both environmentally conscious and visually inspiring.
At a time when consumers are becoming increasingly environmentally conscious, the beauty industry also needs pioneers who can break away from traditional packaging norms and understand how to creatively implement function. With the Brazilian Bum Bum and its creamy sisters, the Sol de Janeiro brand is one such pioneer, paving the way for a future where sustainability and aesthetics go hand in hand.