Packaging of the Month December 2024: Ben&Anna – Deocreme in a packaging made from potato starch
Ben&Anna, a young company from Germany, has launched the Polypotato Deocreme, the first product of its kind in packaging made from potato starch. The packaging actually meets several of the modern consumer’s requirements: it is sustainable, practical and at the same time appealingly disruptive – characteristics for which the cosmetic product has not only earned the favor of consumers, but also the title ‘Packaging of the Month December 2024’.
Innovative packaging made from potato
Anyone who hears or reads that the packaging of deodorant cream is made from potato starch might conclude that the sustainable benefit is likely to be limited, since it is likely to interfere with the food industry. In reality, however, the two are only indirectly related, because the potato starch used for the packaging is a waste product of the potato industry. This means that the starch would otherwise not be used at all, but simply thrown away. Fortunately, however, there are more and more companies experimenting with ways to use this potato starch for various products, especially packaging solutions. The Ben&Anna brand has already successfully implemented this for its own products. Its innovative Polypotato jar is 100 percent compostable. It can be disposed of in the compost or organic waste and completely degrades within a few weeks.
Note: the band around the pot is made of paper.
A well-rounded concept – in the truest sense of the word
The natural packaging is not only impressive in itself, but also harmonizes perfectly with the actual product, because the manufacturer only offers certified natural cosmetics. In this sense, the Ben&Anna deodorant cream can be described as a well-rounded product – especially since the packaging also has a corresponding shape. With this entire article, the manufacturer achieves something that is becoming increasingly important in the face of increasing market saturation: the packaging has a unique look that makes it stand out and attract attention. This leads to the consumer taking a closer look. The unique selling points of the packaging are communicated succinctly – consequently, the prospective customer quickly recognizes that this product not only looks special, but is special. A positive association is immediately created, which significantly increases the likelihood that the consumer will actually purchase the item.
In short: the deodorant cream from Ben&Anna perfectly captures the spirit of the times.