We’ve won!

Due to its “high-quality, striking and effective design quality”, the Brand + Packaging Design of the “Maggi Würzquickies” was awarded the Red Dot Award 2019.

For around 65 years, the Red Dot Award has been presented for outstanding design and creative achievements. It is one of the largest design competitions in the world. The international jury of 24 experts selected this year from almost 8,700 entries.

We are delighted and very proud to have received this award together with Maggi Germany.

More information about the award-winning Maggi design can be found below:

With the new, very innovative product line “Würzquickies” Maggi is going completely new ways and appeals to younger target groups with these spice blends.

Each of the 4 varieties is represented by an individual character: e.g. “Ernie Egg” for egg dishes or “Paula Potato” for baked potatoes or comparable potato dishes.

The lovingly worked out illustrations to the characters and a cheeky text concept create a completely new product experience and underline Maggi’s claim to contemporary spice competence.

The young and cheeky illustration and text concept is certainly a real eye-catcher for Maggi as well as for the spice and mixed spice shelves. But also the use of the repackaging folding box is worth mentioning. The folding boxboard is used from the outside to the inside: The natural, matt side on the outside conveys a natural, rough feeling and the glossy, coated side on the inside – also due to the full-surface design and printing – ensures a great moment of aha when opening. In addition, there is a punched viewing window through which contact with the glass spice shaker can be established.

And another short word about the text concept: This was created individually for each variety and in accordance with the respective characters. More pleasure in reading package information is not possible!