In the course of the comprehensive relaunch measures around the brand umbrella of Bergader, the range of “Bergader Almkäse” has now also been revised in terms of brand and packaging design after the brand range of “Bavaria Blu”.
In addition to the revision of the alpine pasture scenario and a fresher, more contemporary and tastier product presentation, the newly conceived packaging design also features the new brand name “Almzeit” and its design revision.
The relaunch comprised a total of 20 SKU’s, including various soft cheese and sliced cheese products.