Campari Germany is always very successful in carrying out on-pack promotions for the various spirits brands. In this case it was necessary to combine a 50ml miniature bottle of Averna with a 700ml bottle of Aperol and a miniature bottle of Frangelico with a bottle of Skyy. The primary challenge was that the packaging solution to be developed for the miniature bottle had to be hung around the neck of the large bottle, without covering up its branding. In addition, the bottles with on-packs had to fit on the existing displays and be capable of being shipped.
The on-pack solution is a folding carton variant that not only meets the requirements described, but is easy to assemble and also has a very valuable appearance.