For Karwendel’s Exquisa brand, we had already won some competition at the point of sale in recent years. The latest success story was about Exquisa herbal curd cheese. A recipe for success especially creamy stirred.
Since we launched the packaging relaunch of the Exquisa fresh cheese range together with Karwendel, and shortly afterwards also the quark range, the company has recorded increased sales figures for its Exquisa brand.
With the new Exquisa herbal quark, the packaging is also a powerful tool for influencing the decision to buy at the PoS. In terms of design, we directly followed the clear brand and layout concept of the successful fresh cheese and curd range. The concise and appetizing picture elements as well as the natural and tasty-looking colouring in fresh blue and herbal green have a renewed effect. The taste of success!
