For almost 2 years we have been working as the lead agency on the successive packaging relaunch of Gardena’s complete product range, which comprises more than 1,000 products. With the relaunch of the Gardena pumps, a range design is now coming onto the market that is particularly close to our hearts.
The special visual feature of the Gardena Pumpen packaging is the illustration concept. This consists of various iconographic house depictions in fresh blue tones combined with photorealistic water drops. Together with the bright font in the background, this creates a pure and professional, but at the same time emotional effect, which is able to quickly convey the theme of professional German technology and clear water. In addition, the technical impression is loosened up by handwritten detail lettering.
Since the beginning of the year, Gardena pumps (a total of almost 80 packaging designs) have been introduced to the various European markets and Germany.