Menzerna is a leading supplier of professional polishes, cleaners and care products for automotive clear coats in premium quality for car manufacturers, vehicle painters and workshops. In cooperation with Menzerna’s specialists, B+P Creality had completely reworked the packaging design of the automotive range and developed the design for a product range for professional polishing of boats.
The aim of the design was to meet the high demands of the product users on the functionality of the packaging (especially navigation through the polishing system) as part of the final artwork and roll-out process, but at the same time to meet the requirements of a premium brand in terms of visualization of professionalism and aesthetics. The following aspects made the new design perform so successfully:
With this solidly laid, design-conceptual foundation stone the continuous support of Menzerna and its more than 100 products with our Final Artwork Services began. Here we produce the final artwork quasi on demand, supported by ISO-certified proofs and we also produce and transfer the print data in direct coordination with the print service provider. We also carry out rollouts and grade adaptations based on design concepts. Due to the international nature of Menzerna’s business, the creation of language mutations is naturally also part of our comprehensive final artwork package.