Like hardly any other German household goods brand, Miele stands for high quality, timelessly elegant design and intelligent technical functionality. With the W1 TwinDos washing machines, which enable professional detergent dosing via a 2-phase cartridge system, Miele has once again proven its innovative leadership in the washing machine sector.

Our task was to revise the design of these TwinDos cartridges. The main aim was to modernise the design language, reflect Miele’s brand values more strongly and communicate a higher overall level of quality.

Furthermore, the interaction of Phase 1 and Phase 2 cartridges was to be clarified.

At the same time, the high functionality – in the direction of the machine, as well as in the direction of the consumer – had to be maintained, as well as the dimensioning.

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