Miele Waschmittel neu Redesign Product Innovation blau Waschmaschine Handtücher

Miele stands for high quality, timelessly elegant design and intelligent technical functionality like almost no other German household brand. With the W1 TwinDos washing machines, which offer professional detergent dispensing via a 2-phase cartridge system, Miele has once again demonstrated its innovative leadership in the field of washing machines.

Our task was to carry out the structural design development for these TwinDos cartridges and thus revise the shape and surface design. The main aim was to modernise the design language, reflect Miele’s brand values more strongly and communicate greater overall quality.

Miele Waschmittel neu Redesign Product Innovation blau Waschmaschine Handtücher
Miele Waschmittel neu Redesign Product Innovation blau Waschmaschine Handtücher

Furthermore, the interplay of phase 1 and phase 2 cartridges was to be clarified.

At the same time, high functionality – in the direction of the machine as well as the consumer – had to be maintained, as well as the dimensions.

Miele Waschmittel neu Redesign Product Innovation blau Waschmaschine Handtücher Design Draft neu Zeichnung

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