Nestlé X-Mas Boxes

Just in time for Christmas this year, Nestlé launched new innovative Gifting Packs for three of its Confectionary Brands. These are decorative cube-shaped folding boxes which, as a special eye-catcher, have a motif punched over several layers of cardboard and thus have a three-dimensional visual effect.

This year’s star motif for the three brands varies along the brand-compliant colouring and design: gold foil for “After Eight”, the learned red for “Kitkat” and a funny Santa Claus face for “Smarties”.

Along the lines of Nestlé Confectionary’s task of developing a Christmas package with a gift character that could also be used for all three brands, we had developed a series of sophisticated folding box concepts and prepared them ready for CAD construction.

Now we are very proud that this innovative “3D concept” has finally found its way into the market.