Schuhe Garderobe Rucksack Accessoires Schuhpflege Sprühdose neu Packaging Design Brand Berndt+Partner Agency Agentur Schuhpflege

Under the traditional brand “pedag International” high quality and innovative shoe care products and insoles are sold. Behind this is the family business Schelchen, which started production in Berlin in the 1950s. pedag’s products are not only successfully sold in Germany, but also abroad, for example in Russia or Canada.

The shoe care range comprises more than 30 products along 6 application-related ranges (cleaning, care, repair, …). In addition to the premium and innovation-oriented positioning, the focus of the packaging design development was therefore on clear assortment differentiation and the clear advertising of the product application and performance strength. Accordingly, the design result is characterised by the following 3 design criteria:

1. The brand umbrella around the red pedag logo is designed in an individual, reddish silver-metallic tone that conveys the brand’s premium claim as well as pedag’s innovative ability and love for detail. Combined with the dark blue at the bottom of the packs, the very high-quality and innovative impression is rounded off.

2. The described reddish-siber brand umbrella area and the lower dark blue area are separated by a strikingly coloured bow element that clearly communicates the respective range.

3. The lower dark blue area contains a clearly arranged orientation system for quick and clear communication of the applicability and benefits of the respective product.

The final range has been successfully marketed for almost 10 years with the design developed.

Schuhe Garderobe Rucksack Accessoires Schuhpflege Sprühdose neu Packaging Design Brand Berndt+Partner Agency Agentur Schuhpflege Lederschuhe sauber Pflege wie neu
Schuhe Garderobe Rucksack Accessoires Schuhpflege Sprühdose neu Packaging Design Brand Berndt+Partner Agency Agentur Schuhpflege Lederschuhe sauber Pflege wie neu Tropfen auf Schuh wasserdicht

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