Ricola-Redesign von Berndt+Partner-Creality auf gelbem Hintergrund

Ricola conquers the online market with new e-commerce packaging

Ricola is one of the most modern and innovative candy manufacturers in the world. The company exports herbal specialties to 45 countries and is known for Swiss quality. Founded in 1930, with headquarters in Laufen near Basel and subsidiaries in Europe, Asia and the USA, Ricola now produces around 50 varieties of herbal candies and tea specialties. The family-owned company is regarded in Switzerland as a pioneer in the cultivation of herbs and attaches great importance to selected locations and controlled environmentally friendly cultivation. Ricola has concluded fixed purchase agreements with around 85 contract farmers from the Swiss mountain region. Ricola is committed to economically, socially and ecologically sustainable corporate management and is a responsible employer for over 500 employees worldwide. The combination of the traditional values of a family business with quality awareness and innovative spirit is what makes this top Swiss brand so successful.
Our task was to develop a new product and a new design for new exclusive e-commerce products for Ricola Germany. The Ricola Riesenböxli was a full service project of our agency. This means that our experts from the Innovation & Engineering and Design & Branding departments worked closely together. We were tasked with developing packaging that visually matched the requirements of the online market, clearly communicated the “gift” occasion to the shopper, and at the same time communicated that original products were included. For the 1kg design tins, the task was to develop a fresh, presentable design that would be suitable for a variety of uses – whether at home in the kitchen or in the office, reception, waiting room or meeting room – while at the same time adopting elements of the existing packaging design.


Visually, the e-commerce packaging comes in the existing Ricola colors, but has been complemented with modern illustrations, giving the packaging the desired modern touch, but without changing the unique character of Ricola – meaning herbs, nature, tradition. With the appealing e-commerce packaging, the brand has succeeded in taking the step towards online sales via Amazon.

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