Müllermilch is THE classic on the shelf of milk mix drinks. Originally conceived as a genuine power drink with dextrose and whole egg in a half-litre cup, Müllermilch today more than ever stands for variety innovation and maximum versatility.
At the beginning of this millennium, the half-litre container of Müllermilch was called into question in terms of its consumer-friendliness. In particular, the handling of the comparatively large product quantity in a thin-walled cup without the possibility of resealing was the subject of loud discussion.
Our task within the scope of comprehensive development and engineering support consisted of securing the investment in a new convenient packaging material on the packaging side – a reclosable bottle that is easy to handle, as everyone knows today. From the preparation of a comprehensive innovation study with new ideas for cups with clear convenience advantages to strategic advice on production, filling and distribution, we were able to actively support the Müllermilch team.
Later, we were also able to pave the way for the mega-successful promotion campaign for the Muuh bottle – among other things by identifying the closure technology that makes the bottle really moo when opened. And even today, we can still be found in the one or other innovation-driven development playground of the Müllermilch bottle and provide competent assistance with our development and engineering support.