Packaging Design Die Backfrische

The packaging of the popular Wagner product range of “Backfrischen” (“freshly baked”) has been given a facelift. The aim was to transfer Wagner’s claim to naturalness even more strongly into the design and at the same time to emphasise the special features of the freshly baked preparation (“always tastes as if freshly made”), the unique, long matured sourdough and the cleverly selected combinations of ingredients.

A total of 10 varieties now look even more natural thanks to the integration of wooden elements and look even tastier thanks to the refreshed presentation of the ingredients. Experience a new dimension of freshness and crispness!

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