Following the strongly emerging trend of large-format pizzas, Wagner has introduced the new product range “Original Wagner Steinofen Family Pizza” to the market. These are rectangular shaped pizzas which – practically portioned into 2 halves – fill exactly one baking tray. For the primary target group of families, the “Family Pizza” is available in two varieties: “Magherita” and “Salami”.

In terms of design strategy, the packaging design of the “Family Pizza” had to be clearly linked to the world of the original Wagner stone oven pizza. The established design elements of the blue stone oven and the warm and welcoming background of the packaging front are used. In addition to the appetizing presentation of the crispy pizza base and the appetizing coating alternatives, they are mainly responsible for addressing the potential stone oven target groups.

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