Wagner is one of Germany’s most famous pizza brands. Since 1973, the company has been standing for high-quality baked goods from the freezer. The reevaluated seal of quality is flexibly applicable for the most diverse products. As a claim it communicates Wagner’s comprehensive commitment to highest quality and responsibility for nutrition and environment – and that in a striking, distinctive and identity-creating way. ECHT WAGNER
The new claim bundles the sharpened philosophy of brand and company as a seal of quality. In interaction with the natural and original seeming character of the packaging, ECHT WAGNER communicates the core messages strongly and convincingly. The visualization stresses handcraft and tradition, about the materiality of paper or baking paper and the expressiveness of hand-drawn sketches and manuscripts, among other things.
The new seal of quality provides a special, innovative added value for the various products of Wagner through its flexible orientation. Distinctive messages, such as “100% real cheese”, “Sustainable tomato growing” or “MSC-certified fish” can be communicated according to each striking quality feature. The core messages receive creative support from hand-drawn icons and color fields.