How to realize new, creative product packaging concepts within 6 weeks
The market is changing at an ever faster pace. With us you are faster: In our Agile Design Sprint we create holistically designed and realizable product packaging concepts within 6 weeks. In 3 efficient steps competently developed, tested and realisable on the market and technology side.
Based on our many years of experience, we have developed a procedure along three fast steps that can be tailored to your individual needs.
The Agile Design Sprint is the future of product and packaging development. Contrary to the traditional linear approach, in which the relevant individual works are threaded like pearls onto a long string, the agile packaging method approaches the optimal packaging concept extremely dynamically and in ultra-short cycles. Our Agile Design Sprint is designed with three of these ultra-short cycles or in three fast steps. Each step includes the brand-, product- and packaging strategy work on the concept, the creative implementation and visualization of the concept, its technical feasibility test and the consumer survey. Each subsequent step builds on the generated consumer insights by again working on the concept and design and ensuring its feasibility, followed by a further consumer survey. More market proximity and development efficiency are hardly possible.
Many companies judge their development processes, which are still linear today, to be too long, complicated, difficult to plan, carried out with a blind eye to their operations, and ultimately too cost-intensive in terms of results. With an agile approach, on the other hand, one holds the principle in one’s hands that can achieve exactly the opposite effects: fast, compact, concentrated and goal-oriented action close to the market and ultimately cost-efficient. Our Agile Design Sprint lives exactly this principle and makes product and packaging developments extremely fast.
Our Agile Design Sprint delivers holistically designed and feasible concepts in just 6 weeks. An elementary prerequisite for this revolutionary short timeline is the extremely efficient interaction between graphic design, structural design, market research and technology. In other words, our usual competent development from a single source – now at breakneck speed. The benefits are obvious: design that can be experienced quickly thanks to graphically fully developed prototypes. In addition, no unnecessary loss of time through separate briefings, offers, coordination, onboarding, etc. Thus, together with us, the full energy can be used for concentrated and efficient work on your new concepts.
Our Agile Design Sprint guarantees market and technology tested product packaging concepts within 6 weeks. The output of our customers includes the following in detail:
Brand Design. The graphic Brand + Packaging Design for a new concept with shelf simulations for a continuous check of the P.O.S. performance.
Structural Design. The design for the new concept with CAD construction and prototyping.
Technical feasibility. First technical specifications of the new concept including first cost estimates.
Consumer Research. Last but not least – the continuous survey of the target group by obtaining qualitative and quantitative consumer feedback.