Market Research + Consumer Collaboration

How to evaluate cooperation with consumers and users through our professional market research

The consumer is the focus of our thinking and acting. More precisely: your consumer. Through our own market research we develop a deep understanding of their individual needs. And by directly linking market research expertise with our strategically oriented design and development skills, we safeguard all aspects of decision-making.
Based on the experience of more than 1,000 successful projects, we have developed three packages for you that can be tailored to your individual needs.

User Collaboration

  • Lead User Workshops
  • Co-Creation Workshops
  • Design clinics

Qualitative market research

  • Group discussions
  • Face-to-face interviews
  • concept screener
  • Home Use Tests
  • Eye-tracking tests

Quantitative market research

  • U+A analyses
  • Online surveys
  • Studio tests
The constantly changing market places completely new demands on us and on our knowledge.
Dirk Rose, Director Business Development+Sales
We want to share our knowledge with you: Our brochure "Really well packed". With 5 insider tips from B+P Creality for a successful packaging strategy.
The constantly changing market places completely new demands on us and on our knowledge.
Dirk Rose, Director Business Development+Sales
We want to share our knowledge with you: Our brochure "Really well packed". With 5 insider tips from B+P Creality for a successful packaging strategy.
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