ShopStop in Stockholm
23. May 2018
Picks & Trends from POS
With “Midsummer” approaching we took the opportunity for a ShopStop in the Swedish capital Stockholm. On our hunt for packaging and brands that stand out, we were deeply impressed about the Swedish love for details and the vibrant ways in which generously staged products are looking to connect to Swedish consumers.
Against the background of globally recurring design trends our current ShopStop Stockholm emphasizes on three aspects.
- Reduction to the essential design elements – strictly graphic packaging layouts or focusing on specific shapes and equipment. As for Sweden: This global design trend seems to be already and well alive.
- Naturalness of the ingredients and the correspondingly fresh and realistic presentation on the packs. As for Sweden: Consumers worldwide are increasingly looking for natural products and Swedish are obviously not lagging behind.
- Premium to differentiate from Upper Mainstream and to win new target groups. As for Sweden: Whether for hand soap, cheese or sausage products: Consumers always have the opportunity to select a particularly valuable product.
But now let’s talk in images. Delve into the Swedish product world along 10 particularly noteworthy shelf performances. You might take something back for your own product world.
You want to know more?
pos@berndtundpartner.de
About Berndt+Partner Creality
As a global agency for brand and packaging design and innovation for food, non-food and OTC products in the fast moving consumer goods sector, we present the latest trends, news and insights from the packaging industry. Our interdisciplinary team with an experience of more than 1,000 projects in over 20 years keeps you up to date.
Our services
We are Berndt+Partner Creality, a global agency for brand and packaging design and innovation for food, non-food and OTC products in the fast moving consumer goods sector. We are designers, engineers, conceptioners, developers, market researchers, tinkerers, strategists and idea providers. An interdisciplinary team with an experience of over 1,000 projects in more than 20 years. We are insiders with an outside perspective. Local and global. Directly for your target group.
Design + Branding
On the basis of holistic thinking and a seamless combination of precise strategy, innovative design and optimal printing technology implementation, we create from your new packaging a real product experience with an unmistakable presence in the market.
Innovation + Engineering
With our competence in graphic and structural design and our comprehensive understanding of technology, innovative packaging design becomes a real success factor for you.
Special Projects
With a sense for new trends and consumer needs in a constantly changing market environment, we develop new, individually tailored service packages for our customers.
