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ShopStop in Stockholm

Picks & Trends from POS
ShopStop in Stockholm

With “Midsummer” approaching we took the opportunity for a ShopStop in the Swedish capital Stockholm. On our hunt for packaging and brands that stand out, we were deeply impressed about the Swedish love for details and the vibrant ways in which generously staged products are looking to connect to Swedish consumers.

Against the background of globally recurring design trends our current ShopStop Stockholm emphasizes on three aspects.

  1. Reduction to the essential design elements – strictly graphic packaging layouts or focusing on specific shapes and equipment. As for Sweden: This global design trend seems to be already and well alive.
  2. Naturalness of the ingredients and the correspondingly fresh and realistic presentation on the packs. As for Sweden: Consumers worldwide are increasingly looking for natural products and Swedish are obviously not lagging behind.
  3. Premium to differentiate from Upper Mainstream and to win new target groups. As for Sweden: Whether for hand soap, cheese or sausage products: Consumers always have the opportunity to select a particularly valuable product.

But now let’s talk in images. Delve into the Swedish product world along 10 particularly noteworthy shelf performances. You might take something back for your own product world.

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