Maggi Magic Asia is a cult and undisputed market leader in the field of fast Asian cuisine for the home. To make sure it stays that way, we were commissioned by the popular German brand to refresh the packaging design, which is now more striking, more precise, clearer and all-around more modern.
Packaging Design by Berndt+Partner Creality
Over the past 10 years, Berndt+Partner Creality has not only given many products a face and a shape, but also added functional and technological value. Being able to be creative every day and give products of all kinds the right package design is our passion. Satisfied customers are our motivation. The market successes of our innovative designs and packaging make us happy and of course a little proud. See for yourself and be inspired by our Packaging Design references. For more references and our key areas, please use the filter functions in the upper area.
Fruitajik is a special brand of dried fruits, vegetables and nuts from Tajikistan, THE paradise for apricots. In cooperation with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), twelve Tajik fruit and vegetable farmers have joined forces to create a B2C brand for the South Chinese, Middle Eastern and European markets to sell their sweet and vital snacks.
Here comes a new episode of our THOMY design relaunch saga: We have also given the delicate mustard in a jar a fresh look…
The Bolognese from 3Foodies is something very special: the result of the passion and talent of three German chefs and entrepreneurs who not only understand each other magnificently in culinary and business terms.
HiPP is one of the most popular German brands for baby accessories. With its products, the brand wants to make parenthood easier for mothers and fathers and help the little ones grow up healthy and lively. Such high demands must first be met in full – a challenge that also has its pitfalls. At HiPP, it was the packaging of the boxes – for example, for the organic combiotics and organic children’s milk products – that ran counter to the desire for simplicity. We took care of the necessary changes.
Hollandaise sauce, which THOMY first launched on the market in 1987, is now one of the brand’s most popular products. Over the years, it has become a true THOMY classic and a must-have, especially with asparagus dishes, if you want it to be quick but still taste fresh and good. In order to highlight the brand and its increasingly important brand purpose, THOMY decided to redesign the popular Sauce Hollandaise bottle and commissioned us to create and realize the desired packaging design.
Looking at the food industry, one thing is clear: The trend is clearly moving in the direction of naturalness and freshness. This development is forcing every brand to rethink and redesign. Even established brands like Maggi are no exception.
Sustainability is the trend. Every little sign that a brand has understood the necessity of this development and is clearly acting accordingly goes down well with consumers. Bergader is also aware of this. That’s why the popular alpine milk now looks more natural and sustainable than ever before.
Bergader Bergbauern Scheibenkäse has been delighting consumers for more than a century with its sometimes spicy-tart, sometimes mild-fine taste. It has a long tradition – and yet the packaging design had to change a little.
Around the world with a spoon. Tasting local food is one of the must-do’s for any traveler. The new Daily Deli brand builds on this concept and allows us to travel the world with a spoon right from our homes or offices.
Lifestyle outside and inside
For shipping boxes that make garden dreams come true even from the outside…
… different dishes with the classic!
A fiery seasoning sauce in a new hot guise
International, fresh and delicious – that’s the new innovative Maggi product range under the “Maggi Food Travel” umbrella.
Ecologically sustainable packaging for Sonax windscreen cleaners
Packaging optimisation of the Müllermilch Bottle
Brand + Packaging Relaunch for the Zottarella range
Comprehensive final artwork services for professional car polishing products
Packaging design for Fritz!Box
The canning specialist DREISTERN revitalises the can shelves
Wagner Steinofen Pizza – revision of brand logo + relaunch for the heart of the Wagner range
New innovative Gifting Packs for three Nestlé Confectionary Brands
Completely new version of Maggi Fix products under the name “Koch Doch”.
Revision of the brand and pack design for the popular soft cheese range
New design for the innovative 2-phase cartridge system for perfect detergent dispensing
Relaunch with clear assortment differentiation and clear product benefit labelling
Design development for “Original Wagner Steinofen Family Pizza” in baking tray format
Development and design of the Maggi Subbrand “Food Travel” including two first product ranges
Grainy Line Extension for the successful Rustipani range
Gardena pumps in a new design with a new illustration concept
The popular yoghurt quark cream “Der Cremig-Feine” was introduced to the German market in three winter flavours
Nestlé Wagner introduces fresh dough in refrigerated shelves for the first time
Sharpening of product positioning at the relaunch of Wagner’s American Pizza Range
Innovative folding carton development for effective Campari on-pack promotions
Traditional extension of the Exquisa cream cheese subrange “Creation” by a new variety
The innovative bottle system became Sonax’s most successful new product launch.
THE Packaging-Success-Story of the popular food brand
Product packaging with genuine USP on the sausage shelf that revived the entire sausage market segment
Stick packs – innovated by Creality – are used worldwide and across all market segments
Staging of a whisky package as a valuable gift and trophy for the football fan
Shape development based on the design of the traditional “Bayer Bottle”
Comprehensive relaunch for Bavaria Blu, above all to increase the corporate brand “Bergader”
Camparitivo! Summer promotion for Campari
Tread completely new paths with the new, very innovative product range “Maggi Würzquickies”
Completely new, large-format premium pizza concept from Wagner
Facelift for the popular Wagner product range of “Backfrischen”
New design for crispy stone oven bread with extra crispy crust and hearty, juicy topping
The design is based on a strictly graphic design along a pictogram guidance system.
A new product packaging for Dr. Oetker with real USP
In addition to the economical packaging aspects, the focus was above all on the elegant design of the container glasses.
Professional bottle design, even for arthritis sufferers
In developing the pictogram, the primary ingredients had to be worked out and a functional appearance created.
A development that meets convenience requirements, as well as the high premium standard of the brand
With this new product range, Homann was able to quickly win over 800,000 new consumer households.
B+P Creality developed a brand + product positioning and brand architecture in Russia
Development of a shell according to the “One fits all” principle
The practical snack on the go in the Impulse Pack was developed during various innovation workshops.
Development of an innovative and yet feasible folding technique and refinement
A new type of primary packaging that supports the effect and dosage of the product
A further success story from Exquisa – the Exquisa Herbal Curd Cheese
Since the extensive packaging relaunch, the Exquisa brand has registered a noticeable increase in sales figures.
The “Black Edition” from Stabilo specifically conquers a young target group with a modern attitude.
The new, global packaging system for baby soothers from the NUK brand impresses with a lot of added value for the consumer.
Brand strategy work to the point – from logo to packaging design for the brand company Rügenfisch.
As a supplier with outstanding spice expertise, MAGGI presents itself with its brand-new “Ideas from the Weekly Market” range.
The “Original Wagner Flammkuchen” presented itself with four newly designed varieties on German deep-freeze shelves.
The new claim bundles the sharpened philosophy of brand and company as a seal of quality.
B+P Creality developed the new brand + packaging design for the Idena brand for the family-owned company Iden.
With its new fresh cheese variety, Exquisa meets the continuing health and fitness trend.
This classic painkiller, which has been on the market for over 100 years, has been completely revised.
An innovative product and packaging concept was developed for the new Wagner “Rustipani” product range.