Over the past 10 years, Berndt+Partner Creality has not only given many products a face and a shape, but also added functional and technological value. Being able to be creative every day and give products of all kinds the right package design is our passion. Satisfied customers are our motivation. The market successes of our innovative designs and packaging make us happy and of course a little proud. See for yourself and be inspired by our Packaging Design references. For more references and our key areas, please use the filter functions in the upper area.
With the MicroCutting product line, Gardena addresses the ongoing trend of growing herbs and vegetables oneself, whether in the home garden or on the kitchen windowsill. For harvesting and generally cutting the self-cultivated plants, specific tools are required to avoid damaging them.
The traditional German company MAPA commissioned our agency to support the creation of a sustainable and innovative packaging system for the NUK Mini-Me drinking bottles with creative input. We implemented the project in two stages.
The well-known sausage brand Herta has added another product to its range: meat sausage in a practical Duo Fresh Pack. This is primarily aimed at users who want more convenience. Our agency was commissioned to find this new solution, which is compatible with Herta’s existing technology. You can see the details of the result here.
As one of the leading white cheese brands in Germany, Patros aims not only to consistently maintain its own high quality standards, but also to regularly exceed them. This applies to both the cheese itself and its packaging…
Powerful products need correspondingly expressive packaging. That’s why the company commissioned our agency to redesign the packaging. They were to be more modern, but first and foremost more concise, striking and uniform.
The assignment in this project for Gerd van Well was to create a new, modern sub-brand that would harmonize with the company’s own brand, but at the same time present itself independently in the market. In concrete terms, this meant for us that the quality of the sub-brand should correspond as closely as possible to that of the umbrella brand…
Araldite is a renowned manufacturer of special adhesives for repairs of all kinds, whether for DIY projects or handicrafts. Founded in Switzerland in 1946, the company’s products stand out from ordinary adhesives and instant glues thanks to their particularly strong and long-lasting bond strength.
With the EcoLine product series, the popular German brand GARDENA makes an important contribution to environmental protection. The garden tools in the series are designed to be sustainable all around. This decisive characteristic had to be transferred to the packaging, which was to appear outstanding and yet in line with the brand…
International, fresh and delicious – that’s the new innovative Maggi product range under the “Maggi Food Travel” umbrella.
Under the brand name NUK, the well-known company MAPA developed an ecologically sustainable teat made of 99 percent mass-balanced organic plastic and natural latex. The packaging should also follow this as best as possible.
Sustainability is now beyond the status of being just another trend. More and more people are consciously making their everyday lives more environmentally friendly. This naturally also includes consumer behavior.
Our last episode of the THOMY design relaunch saga is about the oils of the popular brand. We also sent these products to the beauty salon, so to speak, and gave them a new, fresh look…
NADLER is the market leader in the field of fish delicatessen. The brand’s most popular products include creamed herring fillets. We had the opportunity to specifically redesign their packaging in 2022. The new packaging has several advantages at once – for consumers, retail partners and, last but not least, for the environment.
Our task was to create a new e-commerce design that would bring the famous Ricola products to the online market in a larger package. This was a full-service project from our agency. This means that our experts from the Innovation & Engineering and Design & Branding departments worked closely together.
Maggi Magic Asia is a cult and undisputed market leader in the field of fast Asian cuisine for the home. To make sure it stays that way, we were commissioned by the popular German brand to refresh the packaging design, which is now more striking, more precise, clearer and all-around more modern.
Fruitajik is a special brand of dried fruits, vegetables and nuts from Tajikistan, THE paradise for apricots. In cooperation with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), twelve Tajik fruit and vegetable farmers have joined forces to create a B2C brand for the South Chinese, Middle Eastern and European markets to sell their sweet and vital snacks.
Here comes a new episode of our THOMY design relaunch saga: We have also given the delicate mustard in a jar a fresh look…
The Bolognese from 3Foodies is something very special: the result of the passion and talent of three German chefs and entrepreneurs who not only understand each other magnificently in culinary and business terms.
HiPP is one of the most popular German brands for baby accessories. With its products, the brand wants to make parenthood easier for mothers and fathers and help the little ones grow up healthy and lively. Such high demands must first be met in full – a challenge that also has its pitfalls. At HiPP, it was the packaging of the boxes – for example, for the organic combiotics and organic children’s milk products – that ran counter to the desire for simplicity. We took care of the necessary changes.
Hollandaise sauce, which THOMY first launched on the market in 1987, is now one of the brand’s most popular products. Over the years, it has become a true THOMY classic and a must-have, especially with asparagus dishes, if you want it to be quick but still taste fresh and good. In order to highlight the brand and its increasingly important brand purpose, THOMY decided to redesign the popular Sauce Hollandaise bottle and commissioned us to create and realize the desired packaging design.
If you’ve been following our projects for a while, you may remember: A few years ago, we developed an innovative, holistic product concept and packaging design…
Looking at the food industry, one thing is clear: The trend is clearly moving in the direction of naturalness and freshness. This development is forcing every brand to rethink and redesign. Even established brands like Maggi are no exception.
Sustainability is the trend. Every little sign that a brand has understood the necessity of this development and is clearly acting accordingly goes down well with consumers. Bergader is also aware of this. That’s why the popular alpine milk now looks more natural and sustainable than ever before.
Bergader Bergbauern Scheibenkäse has been delighting consumers for more than a century with its sometimes spicy-tart, sometimes mild-fine taste. It has a long tradition – and yet the packaging design had to change a little.
Around the world with a spoon. Tasting local food is one of the must-do’s for any traveler. The new Daily Deli brand builds on this concept and allows us to travel the world with a spoon right from our homes or offices.
For shipping boxes that make garden dreams come true even from the outside…
Comprehensive final artwork services for professional car polishing products
The canning specialist DREISTERN revitalises the can shelves
Wagner Steinofen Pizza – revision of brand logo + relaunch for the heart of the Wagner range
Completely new version of Maggi Fix products under the name “Koch Doch”.
New design for the innovative 2-phase cartridge system for perfect detergent dispensing
Relaunch with clear assortment differentiation and clear product benefit labelling
Design development for “Original Wagner Steinofen Family Pizza” in baking tray format
Development and design of the Maggi Subbrand “Food Travel” including two first product ranges
The popular yoghurt quark cream “Der Cremig-Feine” was introduced to the German market in three winter flavours
Nestlé Wagner introduces fresh dough in refrigerated shelves for the first time
Sharpening of product positioning at the relaunch of Wagner’s American Pizza Range
Traditional extension of the Exquisa cream cheese subrange “Creation” by a new variety
The innovative bottle system became Sonax’s most successful new product launch.
Product packaging with genuine USP on the sausage shelf that revived the entire sausage market segment
Comprehensive relaunch for Bavaria Blu, above all to increase the corporate brand “Bergader”
Tread completely new paths with the new, very innovative product range “Maggi Würzquickies”
Completely new, large-format premium pizza concept from Wagner
New design for crispy stone oven bread with extra crispy crust and hearty, juicy topping
The design is based on a strictly graphic design along a pictogram guidance system.
In addition to the economical packaging aspects, the focus was above all on the elegant design of the container glasses.
A development that meets convenience requirements, as well as the high premium standard of the brand
With this new product range, Homann was able to quickly win over 800,000 new consumer households.
B+P Creality developed a brand + product positioning and brand architecture in Russia
The practical snack on the go in the Impulse Pack was developed during various innovation workshops.
Development of an innovative and yet feasible folding technique and refinement
A new type of primary packaging that supports the effect and dosage of the product
Since the extensive packaging relaunch, the Exquisa brand has registered a noticeable increase in sales figures.
The “Black Edition” from Stabilo specifically conquers a young target group with a modern attitude.
Brand strategy work to the point – from logo to packaging design for the brand company Rügenfisch.
As a supplier with outstanding spice expertise, MAGGI presents itself with its brand-new “Ideas from the Weekly Market” range.
The “Original Wagner Flammkuchen” presented itself with four newly designed varieties on German deep-freeze shelves.
The new claim bundles the sharpened philosophy of brand and company as a seal of quality.
With its new fresh cheese variety, Exquisa meets the continuing health and fitness trend.
This classic painkiller, which has been on the market for over 100 years, has been completely revised.
Packaging design is nowadays an important factor for successful products. The quality of a product is still important, but it is the packaging that quite often tempts a potential customer to make a purchase decision. With products that are attractively packaged, we automatically assume that there must also be something good behind it. Important factors are, for example, size, shape and handiness of a product. Furthermore, color, typography and graphic elements of the packaging play an important role.
The aim is to create a homogeneous unit of packaging, product and effect and thus to create a unique selling proposition and a recognition value for the brand and the product.
But how to achieve this goal? First of all, you have to keep in mind that there are different types of buyers. The easiest to influence is the "impulse buyer," since he chooses a product solely on the basis of its packaging. You can encourage him to buy with exciting packaging, appealing colors and individual slogans. There is also the habitual buyer. They rarely pay attention to new products and usually stick to the tried and true. For this target group, it is important, among other things, not to constantly change the design of a brand. Once the customer has identified with a brand and the product, it is important to maintain the brand image in order to retain the consumer as a customer. In addition to these two target groups, the "bargain hunter" can also be cited as an example. His goal is the best possible offer in terms of price. This target group is constantly on the lookout for promotions and the opportunity to save.
Of course, it is first and foremost the visual appearance that determines whether your product stands out on the shelf or not. The logo or the colors of your brand, i.e. the brand design, should in any case be reflected in your packaging, and product information and marketing aspects should be given equal attention.
Emotions play another important role in packaging design, as our feelings can ultimately inspire us to buy. The wording must be given priority here and also adapted to the target group.
Haptics also play a major role in packaging. If the packaging appears to be of high quality, it is often assumed that the content also corresponds to this quality. For example, glossy relief coatings can be used to highlight individual elements of the packaging not only visually but also haptically. In addition, special promotions or "special editions" should always be highlighted separately when designing in order to once again suggest the special relevance of the product to the customer. Last but not least, legal requirements must of course be observed. Depending on the type of product, appropriate information and notes must be placed on the packaging.
Who are we? What do we stand for and what added value does the product have for our customers? The packaging of a product must answer all these questions and, in conjunction with the brand-specific design (brand design), ensure that consumers are stimulated to take notice of the offer. The right package design sets your product apart from all others and ensures that it stands out against the strong and diverse competition on the market. Often, a strong package design replaces an entire advertising campaign and determines whether or not your offer will stay in the minds of consumers. Almost everything in today's world revolves around aesthetics, appearance and individuality. If you want to stand out, creativity counts, you have to be different; to be special. At Berndt + Partner Creality, our mission is to bring out this individuality in your products, creating a unique experience for your customers. Buyers want to be stimulated by the packaging of the products they buy. Achieving this together with you is our great goal.
If you want to make your product stand out among the multitude of offers, make the purchase of your product a unique experience and retain your customers in the long term, then let us advise you! Benefit from our many years of experience in the field of packaging, innovation and packaging design. We will accompany you from the brainstorming to the conceptual design to the implementation of the ideas!
We look forward to a successful cooperation.
Contact us, our team of experts will be happy to assist you and advise you on our services.
