Maggi Magic Asia is a cult and undisputed market leader in the field of fast Asian cuisine for the home. To make sure it stays that way, we were commissioned by the popular German brand to refresh the packaging design, which is now more striking, more precise, clearer and all-around more modern.
News from the packaging world
Many people see convenience as an integrative part of numerous products, especially in the case of products from the technical and electronic sectors, as well as articles from the non-food sector in general. Usability as an essential aspect of convenience has been a conditio-sine-qua-non in connection with product design for years. Of course: Consumers prefer […]
Products from the region are becoming increasingly popular. There are several reasons for this trend, which can be attributed in particular to the crises we have been facing for several years. As a result of the external circumstances, a change in thinking has taken place among consumers, so that they are now increasingly inclined to […]
Photo: German Packaging Institute – DVI The jury meeting for the German Packaging Award 2022 took place again this year and our CEO Christoph Waldau was there. Together with other experts from industry and trade as well as research, education and the trade press, he evaluates the submitted packaging and samples and determines this year’s […]
The hedonistic consumer and how to make overriding environmental and social goals palatable to him through packaging
Consumers today are more selective than they were a few years ago. They are increasingly consuming what is good for them, or what they believe is good for them. In other words, many modern consumers are hedonists, they consume according to the pleasure principle. But what does that mean exactly and how can brands do […]
Fruitajik is a special brand of dried fruits, vegetables and nuts from Tajikistan, THE paradise for apricots. In cooperation with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), twelve Tajik fruit and vegetable farmers have joined forces to create a B2C brand for the South Chinese, Middle Eastern and European markets to sell their sweet and vital snacks.
Here comes a new episode of our THOMY design relaunch saga: We have also given the delicate mustard in a jar a fresh look…
Recently, we took a closer look at greenwashing in another article. This time, we would like to take a look at the opposite – at truly sustainable packaging and brands that practice sustainability but have not yet managed to communicate this clearly and authentically. Precisely because of the problem of “greenwashing,” this is a challenging […]
The only constant in life is change. What the Greek philosopher Heraclitus observed over 2500 years ago is just as true today as it was then – or perhaps even more so. In our fast-moving times, things usually don’t stay the way they are for long. Companies and brands are also often subject to constant […]
The Bolognese from 3Foodies is something very special: the result of the passion and talent of three German chefs and entrepreneurs who not only understand each other magnificently in culinary and business terms.
Smart technologies are on everyone’s lips today – and we also like to talk about smart packaging. But what about the smart consumer, who is becoming increasingly important? What characterizes him and what influence does he have on the product and packaging industry? We’d like to take a closer look at that in this article. […]
The new packaging law has its work cut out for it. Gradually, the ideas on the topics of plastic waste avoidance and reusable packaging are taking on more concrete form. The environment is pleased, of course, but many companies are less so. But the stricter regulations, which already include the coming years, are important and […]
Images of nature symbols and the almost inflationary use of green color on packaging suggest freshness, naturalness and love of the environment to consumers. Added to this are claims such as “Packaging made from recyclable materials” or “Made from 89% renewable raw materials and 100% recyclable,” which can be read more and more frequently today […]
HiPP is one of the most popular German brands for baby accessories. With its products, the brand wants to make parenthood easier for mothers and fathers and help the little ones grow up healthy and lively. Such high demands must first be met in full – a challenge that also has its pitfalls. At HiPP, it was the packaging of the boxes – for example, for the organic combiotics and organic children’s milk products – that ran counter to the desire for simplicity. We took care of the necessary changes.
Why does an interdisciplinary and holistic approach to product innovation, packaging design and development make sense?
Product innovation as well as packaging design and development are complex processes that require competence in many different areas. The specific knowledge of facts and rules of packaging design is, of course, the basic prerequisite…
Hollandaise sauce, which THOMY first launched on the market in 1987, is now one of the brand’s most popular products. Over the years, it has become a true THOMY classic and a must-have, especially with asparagus dishes, if you want it to be quick but still taste fresh and good. In order to highlight the brand and its increasingly important brand purpose, THOMY decided to redesign the popular Sauce Hollandaise bottle and commissioned us to create and realize the desired packaging design.
In a major industry survey, Berndt+Partner Creality asked 92 decision-makers from 85 leading, international companies in the consumer goods industry about sustainability and packaging, including 60 percent from the food sector. Creality CEO Christoph Waldau presents the results, addresses the differences in perspectives between Research & Development (R&D), Marketing & Sales (M&S), and Supply Chain […]
THOMY tubes of mayonnaise, mustard and remoulade – with a new design and our roll-out that promises pleasure
At the latest since the Corona lockdowns and the associated social distancing, a new trend is emerging: instead of meeting friends at the nearest fast food restaurant, people are now cooking at home more often. And instead of heating unhealthy convenience foods in the microwave, people prefer to get on the stove themselves and prepare […]
Paperization is the name of the trend in the packaging industry, which is primarily about replacing plastic with paper. That’s good, because it saves plastic waste and protects the environment, right? Yes, that’s true on the whole. Nevertheless, the matter is not as simple as it seems at first glance, neither for nature nor for […]
Millennials in particular are placing increasing emphasis on making their work and leisure time, as well as their consumer behavior, meaningful. This trend naturally also affects food brands, insofar as they have to sharpen their brand purpose and communicate it accordingly, for example in the language of packaging design. This is a challenge, but also […]
More and more people today are thinking twice about which products they buy and which brands they choose. They are taking a closer look at the extent to which companies assume social responsibility and act with an eye to the future. The reasons for this change can be found quickly: Our environment increasingly relies on […]
Digital printing is modernizing and expanding the packaging industry. It is enormously important in order to be able to meet the new requirements of companies, retailers and consumers: On the one hand, the variety of goods continues to grow, and on the other hand, the life cycles of products are becoming shorter and shorter. For […]
What makes your company unique? What qualities set it apart from the competition? Why does your brand exist? Given the abundance of similar offerings today, it is no longer enough to bring a useful product to market. There must be a deeper meaning behind it. A strong brand purpose is elementary for sustainable success. But […]
Using Active Packaging to Extend the Quality and Shelf Life of Food Products Conventional packaging solutions are not always ideal. Even with seemingly absolutely reliable modified atmosphere packaging, there is always a slight increase in oxygen ingress due to process irregularities. In retail, for example, this can lead to mold growth in baked goods or […]
It’s the anticipation of what’s waiting inside; the sound of the scissors sliding through the packing tape; the moment of carefully to passionately removing the product from the packaging; and in the best case, the enjoyment of the packaging itself, which should score points with creativity. All this makes unboxing a real experience for the […]
It wasn’t so long ago that product information simply belonged on the packaging – and that was that. Consumers usually made their purchasing decisions on site in the store, where they could view and touch the goods from all sides. Based on this direct “sensory” experience, it was easy for them to select a product. […]
Smart packaging connects the physical with the digital world. Depending on the type, modern smart packaging brings itself and the products or the latter, the manufacturers, retailers and consumers significantly closer together – interacting and/or communicating with them. These somewhat different “conversations” are already taking place in various ways, and there will be even more […]
Our proud collection of awards and accolades has continued to grow. On September 30, 2021, we received a Silver award at the Pentawards for Gardena eCommerce Packaging. This is already the fourth major honor this year after the three Red Dot Awards. We are overwhelmed and thrilled! First of all, we would like to thank […]
With the linear economy, we are driving our (still) beautiful planet against the wall sooner rather than later. It is high time to turn the lever and go new ways. We have known this for a long time – and yet goal-oriented countermovements have not really gained momentum for a long time. Fortunately, things are […]
Looking at the food industry, one thing is clear: The trend is clearly moving in the direction of naturalness and freshness. This development is forcing every brand to rethink and redesign. Even established brands like Maggi are no exception.
Sustainability is the trend. Every little sign that a brand has understood the necessity of this development and is clearly acting accordingly goes down well with consumers. Bergader is also aware of this. That’s why the popular alpine milk now looks more natural and sustainable than ever before.
The nasty corona viruses have taken the world by storm and are even directing commerce. Since the first lockdown, e-commerce has become more meaningful and successful than ever before. This means that more and more people are shopping online. Of course, after all, it’s important to minimize the risk of infection, which is known to […]
Bergader Bergbauern Scheibenkäse has been delighting consumers for more than a century with its sometimes spicy-tart, sometimes mild-fine taste. It has a long tradition – and yet the packaging design had to change a little.
Around the world with a spoon. Tasting local food is one of the must-do’s for any traveler. The new Daily Deli brand builds on this concept and allows us to travel the world with a spoon right from our homes or offices.
Brands with their specific strategies and design solutions are, by and large, always a mirror of society. Wherever consumers’ interests, desires and behaviors change, the need for companies to take action with regard to their own branding automatically increases. In view of the developments during the Corona pandemic, numerous brands, including established ones, have to […]
We are very pleased to announce the sensational news that we have won not one, but three RedDot Awards 2021 for our packaging designs, one of which was even named “The Best of The Best”. We are very honored, proud and happy about this recognition and appreciation of our work. A big thank you goes […]
Lifestyle outside and inside
For shipping boxes that make garden dreams come true even from the outside…
… different dishes with the classic!
A fiery seasoning sauce in a new hot guise
International, fresh and delicious – that’s the new innovative Maggi product range under the “Maggi Food Travel” umbrella.
When it comes to the much discussed sustainability – the ecological one, mind you – it is about nothing more and nothing less than saving our planet. It is about leaving our children a world as beautiful and safe as it was for us when we were children. And it is about all of us […]
You have already worked intensively on a nice concept, created a detailed design draft and maybe even the first dummies are already in front of you. The pride in the packaging is enormous and the optimism is great – you can hardly wait until you see the product shining on the supermarket shelf. But wait […]
You probably know the following situation: you find yourself on a street full of people who are all rushing past you. All of a sudden, you feel a little overwhelmed and lost. Then – out of the blue – you see a face you know very well: an old childhood friend and he is waving […]
Nowadays it is no longer sufficient to focus only on logistical aspects or the safety of the content when designing a packaging. Considering packaging alone as a means of advertising and as an essential decision maker would also no longer be up to date. In the meantime, packaging has become a decisive medium or image […]
We received the Red Dot Award for the brand & packaging design of Wagner’s “Big City Pizza”.
Ecologically sustainable packaging for Sonax windscreen cleaners
Packaging optimisation of the Müllermilch Bottle
Brand + Packaging Relaunch for the Zottarella range
Comprehensive final artwork services for professional car polishing products
Packaging as an indicator of social needs during the crisis
Packaging design for Fritz!Box
About packaging trends at the P.O.S.
Our digital and online-based “close without getting too close” services
From our newsletter about the Brand + Packaging Design Relaunch for “Original Steinofen Pizza”
The canning specialist DREISTERN revitalises the can shelves
… which should be considered when communicating packaging sustainability to the customer.
Wagner Steinofen Pizza – revision of brand logo + relaunch for the heart of the Wagner range
…and, of course, will continue to be there for you.
It is official: The German Design Award 2020 is ours.
New innovative Gifting Packs for three Nestlé Confectionary Brands
Completely new version of Maggi Fix products under the name “Koch Doch”.
For our design development with Maggi we have now been awarded the German Design Award.
Bei der Red Dot Preisverleihung haben wir unsere Auszeichnung feierlich entgegengenommen
Exciting changes in the performance of packaging demanded in the future are in the offing.
We received the Red Dot Award for our design development with Maggi.
Revision of the brand and pack design for the popular soft cheese range
New design for the innovative 2-phase cartridge system for perfect detergent dispensing
The German Packaging Award has announced the lucky winners. But the tension remains: Because those who even win gold will only be revealed at the festive awards ceremony. https://www.verpackungspreis.de/gewinner-2019.html Submissions from 14 nations were presented at the largest European exhibition of packaging products and services by the independent, professionally staffed jury of experts. Also present […]
Relaunch with balancing act between attracting attention in huge outlets and being premium at the same time
How strongly can the perception of brand positioning be controlled by packaging design?
Exciting facts about the pollution of our planet by plastic waste
Relaunch with clear assortment differentiation and clear product benefit labelling
B+P Creality is represented in the main jury
Relaunch with a balancing act between the appearance of modern energy products and the brand’s medical heritage
B+P Creality was on site at the McDonalds model restaurant to examine the measures and alternative packaging. Photo: McDonald’s Germany
This year’s “Sustainability Awards” are again enjoying great attendance.
Design development for olive oil that surpasses itself in terms of product value
Design development for “Original Wagner Steinofen Family Pizza” in baking tray format
Development and design of the Maggi Subbrand “Food Travel” including two first product ranges
Grainy Line Extension for the successful Rustipani range
More and more environmentally friendly packaging solutions in the fresh food areas of supermarkets and discounters
Brand + packaging design for Chinese potato chips, including a virtually experienceable brand world
About the constantly growing demands placed on packaging by industry, trade and consumers
Packaging design for Brazilian juices, enriched with Superfoods directly from the Amazon
E-commerce changes the design of packaging
Gardena pumps in a new design with a new illustration concept
The popular yoghurt quark cream “Der Cremig-Feine” was introduced to the German market in three winter flavours
Nestlé Wagner introduces fresh dough in refrigerated shelves for the first time
Sharpening of product positioning at the relaunch of Wagner’s American Pizza Range
Innovative folding carton development for effective Campari on-pack promotions
Traditional extension of the Exquisa cream cheese subrange “Creation” by a new variety
glba-Case: Packaging design for oriental popsicles from Central Asia
Forum for exchange on better use of plastic packaging
Our packaging scouts around the world are constantly discovering exciting innovations in the field of packaging.
This is how you win the battle for the consumer!
Global local work for Bayer’s Theraflex product line in Russia
In Johannesburg, we take a look at shelves, products and packaging that combine local culture with global dynamics
The innovative bottle system became Sonax’s most successful new product launch.
THE Packaging-Success-Story of the popular food brand
Product packaging with genuine USP on the sausage shelf that revived the entire sausage market segment
Stick packs – innovated by Creality – are used worldwide and across all market segments
Staging of a whisky package as a valuable gift and trophy for the football fan
Shape development based on the design of the traditional “Bayer Bottle”
Comprehensive relaunch for Bavaria Blu, above all to increase the corporate brand “Bergader”
Camparitivo! Summer promotion for Campari
Tread completely new paths with the new, very innovative product range “Maggi Würzquickies”
Completely new, large-format premium pizza concept from Wagner
Facelift for the popular Wagner product range of “Backfrischen”
New design for crispy stone oven bread with extra crispy crust and hearty, juicy topping
How to win the Battle at the Point of Sale!
The Original Wagner Rustipani from Nestlé is top brand 2018 in the Lebensmittelzeitung.
In the future, SONAX will present itself with a dominant brand umbrella that radiates dynamism and competence.
Our packaging scouts around the world are constantly discovering exciting innovations in the field of packaging.
How to win the Battle for Brand+Product!
B+P Creality presents the most important findings and recommendations for action for the future study
At B+P Creality we focus our operational activities on three central areas of digitization
The design is based on a strictly graphic design along a pictogram guidance system.
A new product packaging for Dr. Oetker with real USP
In addition to the economical packaging aspects, the focus was above all on the elegant design of the container glasses.
Professional bottle design, even for arthritis sufferers
In developing the pictogram, the primary ingredients had to be worked out and a functional appearance created.
A development that meets convenience requirements, as well as the high premium standard of the brand
With this new product range, Homann was able to quickly win over 800,000 new consumer households.
B+P Creality developed a brand + product positioning and brand architecture in Russia
Development of a shell according to the “One fits all” principle
The practical snack on the go in the Impulse Pack was developed during various innovation workshops.
glba Johannesburg were briefed to take this brand legend to the next level
Tests with the age suit help to identify the potential for optimization in the application of the examined packaging
With PIQET, we optimize the sustainability of your packaging at all stages of development.
In eye-tracking tests and interviews, we have examined how the right packaging design becomes a factor for victory at the PoS.
The effect of brand and product recognition can be significantly increased if several human senses are addressed simultaneously.
Development of an innovative and yet feasible folding technique and refinement
A new type of primary packaging that supports the effect and dosage of the product
A further success story from Exquisa – the Exquisa Herbal Curd Cheese
Since the extensive packaging relaunch, the Exquisa brand has registered a noticeable increase in sales figures.
The “Black Edition” from Stabilo specifically conquers a young target group with a modern attitude.
The new, global packaging system for baby soothers from the NUK brand impresses with a lot of added value for the consumer.
Brand strategy work to the point – from logo to packaging design for the brand company Rügenfisch.
As a supplier with outstanding spice expertise, MAGGI presents itself with its brand-new “Ideas from the Weekly Market” range.
The “Original Wagner Flammkuchen” presented itself with four newly designed varieties on German deep-freeze shelves.
The new claim bundles the sharpened philosophy of brand and company as a seal of quality.
B+P Creality developed the new brand + packaging design for the Idena brand for the family-owned company Iden.
With its new fresh cheese variety, Exquisa meets the continuing health and fitness trend.
Our global packaging scouts constantly bring innovative packaging to light.
Our packaging scouts around the world are constantly discovering exciting innovations in the field of packaging.
We show you local sales locations that combine specific national cultures with global dynamics.
Stroll with us through Moscow and discover a whole world of elaborately and thoughtfully designed packaging.
In our ShopStop Stockholm we show you exciting examples and effective stagings.
Contribution of product packaging to the avoidance of food waste.
Digitalization is changing structures, processes, products and packaging.
Local market and consumer insights from all over the world, plus good discussions in the network.
This classic painkiller, which has been on the market for over 100 years, has been completely revised.
An innovative product and packaging concept was developed for the new Wagner “Rustipani” product range.