News from the packaging world

Creality News

German Packaging Award: Christoph Waldau attended the jury meeting

11. July 2022

Photo: German Packaging Institute – DVI The jury meeting for the German Packaging Award 2022 took place again this year and our CEO Christoph Waldau was there. Together with other experts from industry and trade as well as research, education and the trade press, he evaluates the submitted packaging and samples and determines this year’s […]

Projects

Fruitajik – a special GIZ project with Tajikistan

28. April 2022

Fruitajik is a special brand of dried fruits, vegetables and nuts from Tajikistan, THE paradise for apricots. In cooperation with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), twelve Tajik fruit and vegetable farmers have joined forces to create a B2C brand for the South Chinese, Middle Eastern and European markets to sell their sweet and vital snacks.

Packaging News

When and why should a relaunch of the packaging take place?

12. April 2022

The only constant in life is change. What the Greek philosopher Heraclitus observed over 2500 years ago is just as true today as it was then – or perhaps even more so. In our fast-moving times, things usually don’t stay the way they are for long. Companies and brands are also often subject to constant […]

Packaging News

The informed consumer and how they influence packaging design

21. March 2022

Smart technologies are on everyone’s lips today – and we also like to talk about smart packaging. But what about the smart consumer, who is becoming increasingly important? What characterizes him and what influence does he have on the product and packaging industry? We’d like to take a closer look at that in this article. […]

Packaging News

What does the reusable future look like in gastronomy and retail?

16. March 2022

The new packaging law has its work cut out for it. Gradually, the ideas on the topics of plastic waste avoidance and reusable packaging are taking on more concrete form. The environment is pleased, of course, but many companies are less so. But the stricter regulations, which already include the coming years, are important and […]

Packaging News

What is greenwashing in packaging?

11. March 2022

Images of nature symbols and the almost inflationary use of green color on packaging suggest freshness, naturalness and love of the environment to consumers. Added to this are claims such as “Packaging made from recyclable materials” or “Made from 89% renewable raw materials and 100% recyclable,” which can be read more and more frequently today […]

Projects

HiPP – Innovations for customer-friendly packaging

09. March 2022

HiPP is one of the most popular German brands for baby accessories. With its products, the brand wants to make parenthood easier for mothers and fathers and help the little ones grow up healthy and lively. Such high demands must first be met in full – a challenge that also has its pitfalls. At HiPP, it was the packaging of the boxes – for example, for the organic combiotics and organic children’s milk products – that ran counter to the desire for simplicity. We took care of the necessary changes.

Projects

THOMY Sauce Hollandaise bottle 2.0 – a clear matter

03. March 2022

Hollandaise sauce, which THOMY first launched on the market in 1987, is now one of the brand’s most popular products. Over the years, it has become a true THOMY classic and a must-have, especially with asparagus dishes, if you want it to be quick but still taste fresh and good. In order to highlight the brand and its increasingly important brand purpose, THOMY decided to redesign the popular Sauce Hollandaise bottle and commissioned us to create and realize the desired packaging design.

Creality News
Packaging News

On the pulse of the industry: Sustainability & Packaging

25. February 2022

In a major industry survey, Berndt+Partner Creality asked 92 decision-makers from 85 leading, international companies in the consumer goods industry about sustainability and packaging, including 60 percent from the food sector. Creality CEO Christoph Waldau presents the results, addresses the differences in perspectives between Research & Development (R&D), Marketing & Sales (M&S), and Supply Chain […]

Packaging News

The new aesthetics – communicating safety on packaging

23. February 2022

At the latest since the Corona lockdowns and the associated social distancing, a new trend is emerging: instead of meeting friends at the nearest fast food restaurant, people are now cooking at home more often. And instead of heating unhealthy convenience foods in the microwave, people prefer to get on the stove themselves and prepare […]

Packaging News

Trend Paperization – Opportunities, Problems and Challenges

15. February 2022

Paperization is the name of the trend in the packaging industry, which is primarily about replacing plastic with paper. That’s good, because it saves plastic waste and protects the environment, right? Yes, that’s true on the whole. Nevertheless, the matter is not as simple as it seems at first glance, neither for nature nor for […]

Packaging News

Brand purpose and food packaging – ideas and inspiration

14. February 2022

Millennials in particular are placing increasing emphasis on making their work and leisure time, as well as their consumer behavior, meaningful. This trend naturally also affects food brands, insofar as they have to sharpen their brand purpose and communicate it accordingly, for example in the language of packaging design. This is a challenge, but also […]

Packaging News

Social responsibility of brands and the role of packaging design

24. January 2022

More and more people today are thinking twice about which products they buy and which brands they choose. They are taking a closer look at the extent to which companies assume social responsibility and act with an eye to the future. The reasons for this change can be found quickly: Our environment increasingly relies on […]

Packaging News

Customization and digital printing – a congenial duo in the packaging industry

18. January 2022

Digital printing is modernizing and expanding the packaging industry. It is enormously important in order to be able to meet the new requirements of companies, retailers and consumers: On the one hand, the variety of goods continues to grow, and on the other hand, the life cycles of products are becoming shorter and shorter. For […]

Packaging News

Active Packaging

12. January 2022

Using Active Packaging to Extend the Quality and Shelf Life of Food Products Conventional packaging solutions are not always ideal. Even with seemingly absolutely reliable modified atmosphere packaging, there is always a slight increase in oxygen ingress due to process irregularities. In retail, for example, this can lead to mold growth in baked goods or […]

Packaging News

Unboxing videos as a promising marketing trend

25. October 2021

It’s the anticipation of what’s waiting inside; the sound of the scissors sliding through the packing tape; the moment of carefully to passionately removing the product from the packaging; and in the best case, the enjoyment of the packaging itself, which should score points with creativity. All this makes unboxing a real experience for the […]

Packaging News

Packshots – the importance of virtual packaging in the digital world

22. October 2021

It wasn’t so long ago that product information simply belonged on the packaging – and that was that. Consumers usually made their purchasing decisions on site in the store, where they could view and touch the goods from all sides. Based on this direct “sensory” experience, it was easy for them to select a product. […]

Packaging News

Smart Packaging or: the smart packaging of today and tomorrow

20. October 2021

Smart packaging connects the physical with the digital world. Depending on the type, modern smart packaging brings itself and the products or the latter, the manufacturers, retailers and consumers significantly closer together – interacting and/or communicating with them. These somewhat different “conversations” are already taking place in various ways, and there will be even more […]

Creality News

After three Red Dot Awards: Silver award at the Pentawards

11. October 2021

Our proud collection of awards and accolades has continued to grow. On September 30, 2021, we received a Silver award at the Pentawards for Gardena eCommerce Packaging. This is already the fourth major honor this year after the three Red Dot Awards. We are overwhelmed and thrilled! First of all, we would like to thank […]

Packaging News

Design4Recycling and Circular Economy – for the sake of our world

15. September 2021

With the linear economy, we are driving our (still) beautiful planet against the wall sooner rather than later. It is high time to turn the lever and go new ways. We have known this for a long time – and yet goal-oriented countermovements have not really gained momentum for a long time. Fortunately, things are […]

Projects

Bergader Alpenmilch – now in a sustainable guise

15. September 2021

Sustainability is the trend. Every little sign that a brand has understood the necessity of this development and is clearly acting accordingly goes down well with consumers. Bergader is also aware of this. That’s why the popular alpine milk now looks more natural and sustainable than ever before.

Packaging News

E-commerce & Corona – how the pandemic affects retail & packaging

15. September 2021

The nasty corona viruses have taken the world by storm and are even directing commerce. Since the first lockdown, e-commerce has become more meaningful and successful than ever before. This means that more and more people are shopping online. Of course, after all, it’s important to minimize the risk of infection, which is known to […]

Projects

Daily Deli Packaging Design

03. September 2021

Around the world with a spoon. Tasting local food is one of the must-do’s for any traveler. The new Daily Deli brand builds on this concept and allows us to travel the world with a spoon right from our homes or offices.

Packaging News

Independent Design – Brand Design and the Desire for Freedom

02. September 2021

Brands with their specific strategies and design solutions are, by and large, always a mirror of society. Wherever consumers’ interests, desires and behaviors change, the need for companies to take action with regard to their own branding automatically increases. In view of the developments during the Corona pandemic, numerous brands, including established ones, have to […]

Creality News

Red Dot Award 2021 – We have won THREE awards!

13. August 2021

We are very pleased to announce the sensational news that we have won not one, but three RedDot Awards 2021 for our packaging designs, one of which was even named “The Best of The Best”. We are very honored, proud and happy about this recognition and appreciation of our work. A big thank you goes […]

Packaging News

The journey to the center of sustainability

30. November 2020

When it comes to the much discussed sustainability – the ecological one, mind you – it is about nothing more and nothing less than saving our planet. It is about leaving our children a world as beautiful and safe as it was for us when we were children. And it is about all of us […]

Packaging News

Consumer Research + Packaging

19. October 2020

You have already worked intensively on a nice concept, created a detailed design draft and maybe even the first dummies are already in front of you. The pride in the packaging is enormous and the optimism is great – you can hardly wait until you see the product shining on the supermarket shelf. But wait […]

Packaging News

What makes a good packaging?

26. August 2020

Nowadays it is no longer sufficient to focus only on logistical aspects or the safety of the content when designing a packaging. Considering packaging alone as a means of advertising and as an essential decision maker would also no longer be up to date. In the meantime, packaging has become a decisive medium or image […]

Projects

Sonax Bag

13. July 2020

Ecologically sustainable packaging for Sonax windscreen cleaners

Projects

Maggi Koch Doch

03. December 2019

Completely new version of Maggi Fix products under the name “Koch Doch”.

Creality News

We did it again!

26. November 2019

For our design development with Maggi we have now been awarded the German Design Award.

Creality News

It is official …

12. November 2019

Bei der Red Dot Preisverleihung haben wir unsere Auszeichnung feierlich entgegengenommen

Creality News

We’ve won!

07. October 2019

We received the Red Dot Award for our design development with Maggi.

Packaging News

German Packaging Award 2019: Jury of experts selects the winners

28. August 2019

The German Packaging Award has announced the lucky winners. But the tension remains: Because those who even win gold will only be revealed at the festive awards ceremony. https://www.verpackungspreis.de/gewinner-2019.html Submissions from 14 nations were presented at the largest European exhibition of packaging products and services by the independent, professionally staffed jury of experts. Also present […]

Packaging News

Positioning Design

09. August 2019

How strongly can the perception of brand positioning be controlled by packaging design?

Projects

pedag Shoecare

09. July 2019

Relaunch with clear assortment differentiation and clear product benefit labelling

Projects

Maggi Food Travel

15. May 2019

Development and design of the Maggi Subbrand “Food Travel” including two first product ranges

Projects

Exquisa Winter 2018/19

18. February 2019

The popular yoghurt quark cream “Der Cremig-Feine” was introduced to the German market in three winter flavours

Projects

Campari On-Pack

15. February 2019

Innovative folding carton development for effective Campari on-pack promotions

Packaging News

ShopStop in Johannesburg

11. December 2018

In Johannesburg, we take a look at shelves, products and packaging that combine local culture with global dynamics

Projects

Sonax 3L Bottle

30. November 2018

The innovative bottle system became Sonax’s most successful new product launch.

Projects

Riopan

14. November 2018

Stick packs – innovated by Creality – are used worldwide and across all market segments

Projects

Golden Shoe

14. November 2018

Staging of a whisky package as a valuable gift and trophy for the football fan

Projects

Bayer Bottle

14. November 2018

Shape development based on the design of the traditional “Bayer Bottle”

Projects

Maggi Würzquickies

06. November 2018

Tread completely new paths with the new, very innovative product range “Maggi Würzquickies”

Projects

Tchibo Instant

03. August 2018

In addition to the economical packaging aspects, the focus was above all on the elegant design of the container glasses.

Projects

Sebamed

03. August 2018

In developing the pictogram, the primary ingredients had to be worked out and a functional appearance created.

Projects

Homann today

03. August 2018

With this new product range, Homann was able to quickly win over 800,000 new consumer households.

Projects

After Eight

02. August 2018

The practical snack on the go in the Impulse Pack was developed during various innovation workshops.

Creality News

Senior Simulator

19. June 2018

Tests with the age suit help to identify the potential for optimization in the application of the examined packaging

Creality News

PIQET

19. June 2018

With PIQET, we optimize the sustainability of your packaging at all stages of development.

Creality News

5Senses

15. June 2018

The effect of brand and product recognition can be significantly increased if several human senses are addressed simultaneously.

Projects

NUK

24. May 2018

The new, global packaging system for baby soothers from the NUK brand impresses with a lot of added value for the consumer.

Projects

Rügenfisch

24. May 2018

Brand strategy work to the point – from logo to packaging design for the brand company Rügenfisch.

Projects

Idena PBS

24. May 2018

B+P Creality developed the new brand + packaging design for the Idena brand for the family-owned company Iden.

Projects

Exquisa Protein

24. May 2018

With its new fresh cheese variety, Exquisa meets the continuing health and fitness trend.

Packaging News

ShopStop in Moscow

23. May 2018

Stroll with us through Moscow and discover a whole world of elaborately and thoughtfully designed packaging.

Projects

Rustipani

18. April 2018

An innovative product and packaging concept was developed for the new Wagner “Rustipani” product range.

Your new packaging at Berndt + Partner Creality?
Contact us
B+P Creality Newsletter Abonnieren!
...und keine News mehr verpassen. Die neuste Trends, Wissenswertes und Verpackungsbranchen-Insights direkt in ihren Postfach!
Anmelden