News from the packaging world

Packaging News

Unboxing videos as a promising marketing trend

25. October 2021

It’s the anticipation of what’s waiting inside; the sound of the scissors sliding through the packing tape; the moment of carefully to passionately removing the product from the packaging; and in the best case, the enjoyment of the packaging itself, which should score points with creativity. All this makes unboxing a real experience for the […]

Packaging News

Packshots – the importance of virtual packaging in the digital world

22. October 2021

It wasn’t so long ago that product information simply belonged on the packaging – and that was that. Consumers usually made their purchasing decisions on site in the store, where they could view and touch the goods from all sides. Based on this direct “sensory” experience, it was easy for them to select a product. […]

Packaging News

Smart Packaging or: the smart packaging of today and tomorrow

20. October 2021

Smart packaging connects the physical with the digital world. Depending on the type, modern smart packaging brings itself and the products or the latter, the manufacturers, retailers and consumers significantly closer together – interacting and/or communicating with them. These somewhat different “conversations” are already taking place in various ways, and there will be even more […]

Creality News

After three Red Dot Awards: Silver award at the Pentawards

11. October 2021

Our proud collection of awards and accolades has continued to grow. On September 30, 2021, we received a Silver award at the Pentawards for Gardena eCommerce Packaging. This is already the fourth major honor this year after the three Red Dot Awards. We are overwhelmed and thrilled! First of all, we would like to thank […]

Projects

Maggi Core Fixe – it greens so green

15. September 2021

Natural food is on everyone’s lips, in every sense and in the truest sense. Anyone who wants to be successful in the food industry has to embrace this trend. This is true even for established brands like Maggi.

Packaging News

Design4Recycling and Circular Economy – for the sake of our world

15. September 2021

With the linear economy, we are driving our (still) beautiful planet against the wall sooner rather than later. It is high time to turn the lever and go new ways. We have known this for a long time – and yet goal-oriented countermovements have not really gained momentum for a long time. Fortunately, things are […]

Projects

Bergader Alpenmilch – now in a sustainable guise

15. September 2021

Sustainability is the trend. Every little sign that a brand has understood the necessity of this development and is clearly acting accordingly goes down well with consumers. Bergader is also aware of this. That’s why the popular alpine milk now looks more natural and sustainable than ever before.

Packaging News

E-commerce & Corona – how the pandemic affects retail & packaging

15. September 2021

The nasty corona viruses have taken the world by storm and are even directing commerce. Since the first lockdown, e-commerce has become more meaningful and successful than ever before. This means that more and more people are shopping online. Of course, after all, it’s important to minimize the risk of infection, which is known to […]

Projects

Maggi Soups 2.0 – clear design for clear enjoyment

10. September 2021

Quick to prepare and delicious: Maggi’s various soups have been welcome starters and snacks on the dinner table for decades. In order to make the pea, tomato or alphabet soup even tastier for gourmets who love efficiency at the stove, small changes with a big effect were required in terms of packaging design.

Projects

Daily Deli Packaging Design

03. September 2021

Around the world with a spoon. Tasting local food is one of the must-do’s for any traveler. The new Daily Deli brand builds on this concept and allows us to travel the world with a spoon right from our homes or offices.

Packaging News

Independent Design – Brand Design and the Desire for Freedom

02. September 2021

Brands with their specific strategies and design solutions are, by and large, always a mirror of society. Wherever consumers’ interests, desires and behaviors change, the need for companies to take action with regard to their own branding automatically increases. In view of the developments during the Corona pandemic, numerous brands, including established ones, have to […]

Creality News

Red Dot Award 2021 – We have won THREE awards!

13. August 2021

We are very pleased to announce the sensational news that we have won not one, but three RedDot Awards 2021 for our packaging designs, one of which was even named “The Best of The Best”. We are very honored, proud and happy about this recognition and appreciation of our work. A big thank you goes […]

Packaging News

The journey to the center of sustainability

30. November 2020

When it comes to the much discussed sustainability – the ecological one, mind you – it is about nothing more and nothing less than saving our planet. It is about leaving our children a world as beautiful and safe as it was for us when we were children. And it is about all of us […]

Packaging News

Consumer Research + Packaging

19. October 2020

You have already worked intensively on a nice concept, created a detailed design draft and maybe even the first dummies are already in front of you. The pride in the packaging is enormous and the optimism is great – you can hardly wait until you see the product shining on the supermarket shelf. But wait […]

Packaging News

What makes a good packaging?

26. August 2020

Nowadays it is no longer sufficient to focus only on logistical aspects or the safety of the content when designing a packaging. Considering packaging alone as a means of advertising and as an essential decision maker would also no longer be up to date. In the meantime, packaging has become a decisive medium or image […]

Projects

Sonax Bag

13. July 2020

Ecologically sustainable packaging for Sonax windscreen cleaners

Projects

Maggi Koch Doch

03. December 2019

Completely new version of Maggi Fix products under the name “Koch Doch”.

Creality News

We did it again!

26. November 2019

For our design development with Maggi we have now been awarded the German Design Award.

Creality News

It is official …

12. November 2019

Bei der Red Dot Preisverleihung haben wir unsere Auszeichnung feierlich entgegengenommen

Creality News

We’ve won!

07. October 2019

We received the Red Dot Award for our design development with Maggi.

Packaging News

German Packaging Award 2019: Jury of experts selects the winners

28. August 2019

The German Packaging Award has announced the lucky winners. But the tension remains: Because those who even win gold will only be revealed at the festive awards ceremony. https://www.verpackungspreis.de/gewinner-2019.html Submissions from 14 nations were presented at the largest European exhibition of packaging products and services by the independent, professionally staffed jury of experts. Also present […]

Packaging News

Positioning Design

09. August 2019

How strongly can the perception of brand positioning be controlled by packaging design?

Projects

pedag Shoecare

09. July 2019

Relaunch with clear assortment differentiation and clear product benefit labelling

Projects

Maggi Food Travel

15. May 2019

Development and design of the Maggi Subbrand “Food Travel” including two first product ranges

Projects

Exquisa Winter 2018/19

18. February 2019

The popular yoghurt quark cream “Der Cremig-Feine” was introduced to the German market in three winter flavours

Projects

Campari On-Pack

15. February 2019

Innovative folding carton development for effective Campari on-pack promotions

Packaging News

ShopStop in Johannesburg

11. December 2018

In Johannesburg, we take a look at shelves, products and packaging that combine local culture with global dynamics

Projects

Sonax 3L Bottle

30. November 2018

The innovative bottle system became Sonax’s most successful new product launch.

Projects

Riopan

14. November 2018

Stick packs – innovated by Creality – are used worldwide and across all market segments

Projects

Golden Shoe

14. November 2018

Staging of a whisky package as a valuable gift and trophy for the football fan

Projects

Bayer Bottle

14. November 2018

Shape development based on the design of the traditional “Bayer Bottle”

Projects

Cafissimo

14. November 2018

New folding box construction which enables the user to access the capsules via the wide side

Projects

Maggi Würzquickies

06. November 2018

Tread completely new paths with the new, very innovative product range “Maggi Würzquickies”

Projects

Tchibo Instant

03. August 2018

In addition to the economical packaging aspects, the focus was above all on the elegant design of the container glasses.

Projects

Sebamed

03. August 2018

In developing the pictogram, the primary ingredients had to be worked out and a functional appearance created.

Projects

Homann today

03. August 2018

With this new product range, Homann was able to quickly win over 800,000 new consumer households.

Projects

After Eight

02. August 2018

The practical snack on the go in the Impulse Pack was developed during various innovation workshops.

Creality News

Senior Simulator

19. June 2018

Tests with the age suit help to identify the potential for optimization in the application of the examined packaging

Creality News

PIQET

19. June 2018

With PIQET, we optimize the sustainability of your packaging at all stages of development.

Creality News

5Senses

15. June 2018

The effect of brand and product recognition can be significantly increased if several human senses are addressed simultaneously.

Projects

NUK

24. May 2018

The new, global packaging system for baby soothers from the NUK brand impresses with a lot of added value for the consumer.

Projects

Rügenfisch

24. May 2018

Brand strategy work to the point – from logo to packaging design for the brand company Rügenfisch.

Projects

Idena PBS

24. May 2018

B+P Creality developed the new brand + packaging design for the Idena brand for the family-owned company Iden.

Projects

Exquisa Protein

24. May 2018

With its new fresh cheese variety, Exquisa meets the continuing health and fitness trend.

Packaging News

ShopStop in Moscow

23. May 2018

Stroll with us through Moscow and discover a whole world of elaborately and thoughtfully designed packaging.

Projects

Rustipani

18. April 2018

An innovative product and packaging concept was developed for the new Wagner “Rustipani” product range.

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