Fresh from the glba conference in South Africa
Local market and consumer insights from around the world, in addition to good conversations in the network of agency directors and top customers: This spring, the semi-annual meeting of the Global Local Branding Alliance took place in the South African metropolis of Johannesburg. By popular request, Creality CEO Christoph Waldau focused on the specific topic of Innovation and Structural Design.
4 years ago, Creality initiated the agency network Global Local Alliance (glba) which today includes seven members from Germany, China, the USA, Brazil, Russia, Turkey and South Africa. Part of the semi-annual network meeting is always a series of lectures in which the agencies shed a light on their market and/or a specific topic. bei der die Agenturen ihren Markt und/oder ein spezielles Thema
Packaging Innovation & Structural Design
In his speech, Creality CEO Christoph Waldau shared not only insights regarding market and consumers in Germany and Western Europe but also gave insights into the expertise of B+P Creality in the fields of packaging innovation, structural design and engineering. We keep discovering that this expertise as a part of our service portfolio gives us a unique selling point on the market.
Also a part of Christoph Waldau’s speech: The Creality Design Wheel, success stories of top brands from Germany and plea for quick thinking and sustainable packaging.
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