Product innovation + concept development

How to create new products or innovations with a creative packaging concept

From the idea to the strategy to the realisation, we develop new product concepts and innovative packaging for you. With interdisciplinary teamwork, creative combination and new ways of thinking. And the experience from 1,000 successful projects. All from one source.

With three individual packages that can be tailored to your specific needs, we accompany you on the way to new concepts and innovations.

BASIC PACKAGE

Product innovation BASIC

The BASIC Package contains:

Inspiration Research “Product+Packaging
Creative Thinking Collaboration (e.g. 5-Senses Workshops, Lead-User Workshops)
New Product Ideas Study
Visualization of ideas

Example: Bepanthen Anti-Scar Roller

PRO PACKAGE

Product innovation PRO

The PRO Package contains:

Inspiration Research “Product+Packaging
Creative Thinking Collaboration (e.g. 5-Senses Workshops, Lead-User Workshops)
New Product Ideas Study
Visualization of ideas

and additionally:

Consumer Insights + target group analysis
Product concept definition (Diamond)
Material research
Structural Design Development
Packaging Development
Technology assessment
Prototyping
Cost estimate

Example: Maggi Würzquickies

PLUS PACKAGE

Product innovation PLUS

The PLUS Package contains:

Inspiration Research “Product+Packaging
Creative Thinking Collaboration (e.g. 5-Senses Workshops, Lead-User Workshops)
New Product Ideas Study
Visualization of ideas
Consumer Insights + Target Group Analysis
Product concept definition (Diamond)
material research
Structural Design Development
Packaging Development
Technology assessment
Prototyping
Cost estimate

and additionally:

Brand and product positioning
Brand strategy
Graphic Design Development

Example: Rustipani

For us, innovative strength is not a buzzword, but a deliberate principle.

Christoph Waldau, CEO

We want to share our knowledge with you: "Identifying the decisive innovation and packaging trends" ensures the targeted orientation of your product innovations.