An innovative and holistic product concept and packaging design was developed for a new type of deliciously topped oven bread from pizza expert Nestlé Wagner. From the sole desire to communicate the novel product – the oven bread – clearly via the packaging, an innovative packaging for the freezer shelf was created with the help of our holistically oriented product innovation developments.
The folding box graphically displays the bread, half wrapped in a baker’s bag, on a rustic wooden board from above. At the same time, the folding box also has an open window on the front, which allows a view of the inner bag – also the bread bag. This draws the shopper’s attention to the new products and clearly emphasises the rustic character of the product and the bakery world.
The folding box shows the topped bread from above on a rustic wooden board, but has an open window on the front that opens the view to the inner bag – the bread bag. This is to emphasize the rustic character of the product and the bakery world. The result clearly shows how structural design and graphic design are intertwined, resulting in a packaging concept that is holistically oriented towards the product.
A technological challenge in the project was that the packaging had to be transferred to a new packaging line without major investment and produced on a decommissioned pizza plant. With our new packaging concept, which takes this initial situation into account, only format adjustments had to be made to the packaging machines.
The result shows which packaging innovations can be clearly perceived by the consumer if the graphic design and the structural design, and both interact with packaging technology expertise.
