A sustainably positioned brand requires sustainably produced packaging. We think efficiency, resource conservation and environmental compatibility right from the conception of packaging – from research to life cycle analysis.
Berndt+Partner defined environmental compatibility as one of the elementary performance characteristics of packaging back in the early 1990s. The environmental euphoria in the market at the time quickly died down, but ecological sustainability as part of optimally developed packaging remained. In the meantime, the sustainability issue has become an integral part of every company’s agenda – and the development goal of sustainable packaging at Berndt+Partner Creality is a separate, established and professionally designed process that can also be modularly integrated into classic packaging development or packaging optimization projects as needed.
Based on our cross-industry expertise in sustainable packaging, we have developed three packages that can be precisely tailored to your individual requirements.
As a globally active agency for brand and packaging design, Berndt+Partner Creality develops and optimizes sustainable packaging for the food as well as the non-food industry, including sectors such as cosmetics, pharmaceuticals or textiles. For clients in the fast moving consumer goods sector, we are creative, competent in implementation and committed to innovative packaging design based on our more than 25 years of experience.
The possibilities for sustainable packaging that have developed in recent years are extremely diverse. However, the environment and the value chain of the products to be packaged are just as diverse and complex, and each company usually has to rethink this for itself. With its flexible processes, Berndt+Partner Creality is geared to helping companies find their very own, individual path towards the optimal sustainable packaging for their products – be it for food or other consumer goods.
A key component of our service packages is therefore the development of a sustainability strategy for the companies’ packaging as the basis for subsequent packaging development. This path to the strategy is highly interactive in nature and is backed up by professional evaluation models. The evaluations as well as the subsequent development of the packaging concepts are consistently oriented along the fundamental possibilities of finding one’s own way to sustainable packaging.
The focus must always be on the use of natural resources. On the one hand, it is important to pursue the reduction of the quantity used. Reusable solutions and the minimized use of materials are examples of approaches to sustainable packaging that have been known for many years. But newer approaches such as the use of bio-based materials or recycled materials – and in this context also the complex field of “design for recycling” – are playing an increasingly important role in reducing the quantities of packaging materials used.
Secondly, the development of truly sustainable packaging requires a change in the way natural resources are used. First and foremost, sustainable material procurement must be addressed. But the holistic (re)design of packaging to make it more optimally suited to more environmentally compatible use must also be considered. This involves, for example, the prevention of littering as well as further unwanted disposal or the reduction of material risks during disposal.
Cross-industry expertise and flexibility with regard to technology and materials – these are the crucial skills that our team brings to the table when it comes to designing successful sustainable packaging for both food and non-food and OTC products. Following the market-oriented development or optimization process, including sample construction of the packaging made of cardboard, for example, we also ensure implementation at the customer’s site with proven implementation strength – this includes print data creation and production support, among other things.
Our holistic methodology means the target-oriented combination of technical and sustainability know-how with a sound understanding of brands and consumers. As insiders within the packaging and waste management industry, we also bring a high level of practical and industry proximity to the design of innovative Eco Packs. Let us convince you with our references on sustainable packaging for the food and gastronomy industry, cosmetics and cleaning products, electronics or pharmaceuticals.
The main problem in packaging development today is not so much finding the numerous options for sustainable packaging solutions. Rather, the main problem is to illuminate in detail the many antagonisms that arise and the questions that go with them, to balance them individually for oneself and to answer them.
Many questions, to which there are quite a lot of answers with the help of the individually developed sustainability strategy and the holistic development work based on it. If you are still looking for the right way to sustainable packaging, Berndt+Partner Creality is at your side as an experienced and reliable guide.
The focus here is on clear communication of the newly generated sustainability via various elements of the packaging graphics – from the brand roof to the attention-grabbing disruptor. As a result, the orientation on the sustainability factor becomes immediately comprehensible to the customer already at the point of sale (POS) – for example in the supermarket or retail store – via graphic and textual elements on the packaging and has a positive effect on the purchase decision. The positive radiance of sustainable packaging can even be seen when you package giveaways or corporate gifts sustainably.
We provide our services in the field of sustainable packaging solutions for food and other consumer goods to our customers in packages structured according to their needs. As the most comprehensive service bundle, the HOLISTIC package includes the entire Eco Pack & Brand Design from the first research steps to the development of a Sustainability Strategy and prototype construction, for example from cardboard. The INTEGRATED package focuses on Eco Pack Development, while the CORE package includes Sustainability Research & Analysis.
Of course, all services in the field of sustainable packaging can also be booked on an individual basis or put together in a customized package tailored to the individual task.