The dairy company “Bergader” is one of the best-known manufacturers of cheese and other dairy products. The “Bavaria Blu” brand is certainly one of the most prominent products in the portfolio. In the course of comprehensive relaunch measures, which primarily aim at increasing the corporate brand “Bergader”, a new graphic design concept was developed and implemented for Bavaria Blu.

In addition to the strong new integration of the umbrella brand logo “Bergader” and a revision of the Bergader mountain scenario, the correspondingly redesigned packaging design of the Bavaria Blu range above all features a fresher, more contemporary and tastier product presentation as well as a clearer differentiation of varieties, including an orientation system with regard to the intensity of taste of the various types of cheese.

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