Creality Home > News > Online Shopping Beha ...
Packaging News

Online Shopping Behaviour

PR and Marketing
Online Shopping Behaviour

The questions of in what time frame and to what extent shopping for FMCG products has shifted to the online sector have been moving for quite some time, especially from the packaging point of view. A recently published study by KPMG offers at least an approach for further answers (Source: Online-Shopping, KPMG, May 2019).

  1. The trend in online spending is strongly increasing.
  • Generation Z spends more than half of its money online.
  • And even two thirds of baby boomers seem to be discovering online ordering more and more for themselves.
  1. The stationary trade continues to enjoy great popularity.
  • The greater the security needs of shoppers in terms of advice, on-site experience, etc., the more stationary shopping is preferred.
  1. Enormous potential for online food shopping
  • Almost every second non-buyer is open-minded about buying food and beverages online.
  • And just under a quarter of those surveyed already regularly or occasionally order food / beverages online.

Interpretation and outlook from the packaging point of view

Even though the focus of online purchases continues to be on non-food products, the trend towards online shopping continues to rise. Along this establishment process, online shoppers are expected to have increasing expectations of the entire ordering and delivery process – and thus of the packaging processes and packaging used. A corresponding further development of the transport packaging used will take place in the short term, especially with regard to the following two points:

  • flexible use of packaging with regard to the quantity and size of the product to be shipped when shipping the package
  • Confirmation of purchase and product presentation upon receipt and opening of the package.

Due to the constantly changing shopping behaviour of shoppers, it seems to be only a matter of time before food and beverages are also purchased more regularly online. Exciting changes with regard to the then required performance of packaging – transport packaging as well as product packaging – will accompany this, but also changes to the processes of classic stationary retailing itself.

Questions on the exciting topic of “Packaging + Digitalization”? Write to us at:

About Berndt+Partner Creality
As a global agency for brand and packaging design and innovation for food, non-food and OTC products in the fast moving consumer goods sector, we present the latest trends, news and insights from the packaging industry. Our interdisciplinary team with an experience of more than 1,000 projects in over 20 years keeps you up to date.
Our services
We are Berndt+Partner Creality, a global agency for brand and packaging design and innovation for food, non-food and OTC products in the fast moving consumer goods sector. We are designers, engineers, conceptioners, developers, market researchers, tinkerers, strategists and idea providers. An interdisciplinary team with an experience of over 1,000 projects in more than 20 years. We are insiders with an outside perspective. Local and global. Directly for your target group.
Design + Branding
On the basis of holistic thinking and a seamless combination of precise strategy, innovative design and optimal printing technology implementation, we create from your new packaging a real product experience with an unmistakable presence in the market.
Learn more
Innovation + Engineering
With our competence in graphic and structural design and our comprehensive understanding of technology, innovative packaging design becomes a real success factor for you.
Learn more
Special Projects
With a sense for new trends and consumer needs in a constantly changing market environment, we develop new, individually tailored service packages for our customers.
Learn more