Tchibo Qbo Packaging Redesign und Development

Tchibo Qbo - sustainable (coffee) enjoyment in modern cubes

The Qbo product series combines Tchibo’s decades of coffee expertise with the latest technologies and a timelessly elegant design to create an outstanding coffee system. And the great thing is: We at B+P Creality also have our share in it, because the packaging design is on us. It is not easy to reconcile practicality, sustainability and style. However, it was our task to master this challenge. Did we succeed? See for yourself!

The name of the product series already suggests it – with Qbo the Cubo, Spanish for cube, is the center of attention. All items in the series are designed in the shape of a cube: the coffee machines, the coffee capsules and – yes – even the packaging. But why, of all things, does a cube form the central element, you may now be asking. Well, because it has proven to be practical, sustainable and extra stylish in the Tchibo and coffee context.


The cube-shaped coffee machines, coffee capsules and packaging are compact and easy to grip. Our designers have developed a smart folding box that is not a millimeter too large. The dimensions fit exactly to give each of eight Qbo coffee capsules their temporary home (that is, until the consumer turns them into aromatic espresso, cappuccino or latte macchiato in the Qbo coffee machine). The folding box has even more practicality up its sleeve: it can be opened via a fliptop lid and is also equipped with an integrated Z-click resealer. In short, the practical design makes the mere handling of the packaging a pleasure.


Just like the cube shape, the theme of sustainability runs through every detail of the Tchibo Qbo products. The packaging is made of cardboard, of course. What is perhaps a little more surprising is the fact that even the “inner values” are even more sustainable than before. Tchibo has completely dispensed with aluminum for the capsules. Instead, the brand uses high-quality, 100 percent recyclable plastic for them. In addition, 70 percent renewable raw materials are used in the production of the coffee capsules. Not to mention that the capsules are recyclable. And the coffee itself? It goes without saying that it is also sustainable. It comes exclusively from farms certified by the Rainforest Alliance.

By the way, the compactness of the capsules and packaging also helps protect the environment, as it means less waste. Here again, the cube shape pays off, because the special properties of the square make it possible to stack the capsules in such a space-saving way that they fit into a comparatively small folding box – true to the motto “less is more.


Products in cube form simply look stylish. The articles in the Tchibo Qbo range are no exception, quite the opposite in fact. With their balanced appearance, they look wonderfully harmonious and flatter the eye of the beholder. At the same time, the cubes radiate modernity and futurism, which fits perfectly with the many technical and generally functional refinements with which the innovative coffee system is equipped. We also find the fact that water flows evenly through the coffee in the cube so that all the aromas can develop optimally – for maximum enjoyment – incredibly stylish.

Square, practical, good? Admittedly, the slogan actually belongs to another brand, but the Tchibo Qbo products could also be very aptly characterized in this way. Finally, we would like to emphasize one aspect: the more than successful choice of the series name. Basically, ‘Qbo’ contains everything that defines the coffee machines, coffee capsules and folding boxes in the series:

– Brand name: With ‘bo’, the series name ‘Qbo’ contains the same last syllable as the brand name ‘Tchibo’ – skillful!

– Cube: The letter ‘Q’ is pronounced “ku” in German – and the word ‘cubo’ is Spanish for “cube”.

– Compactness: Qbo is a compact name for a thoroughly compact product.

– Modernity: Each product in the series brings all sorts of modern features and functions. The stylish series name reflects this perfectly.

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