Together with the family-owned company Iden B+P Creality developed the new brand + packaging design for their brand Idena. Inspired by natural color combinations and simple geometric shapes, the B+P Creality designer created a high-contrast, two-color packaging.
The packaging colors repeat the colors of the company logo and thus form a united ensemble. The color edges and viewing windows are designed in checkered or triangular shapes, which continue in the background in different shades of yellow. Additional graphic elements were developed for the children´s products, namely the small, cute mini-people with the oversized products in their hands. Vibrant graphic elements are more likely to attract customers’ attention and therefore enhance the effect of the balanced packaging.
