Genuine added value - The new case for more convenience

Brand new and extremely successful: The new, global packaging system for NUK pacifiers from the house of Mapa wins the battle with a lot of added value for the consumer. The redesigned packaging increases the brand perception, is convincing at the PoS and offers especially one thing: A lot of convenience.

The new case, which was developed by Creality in cooperation with Mapa, offers NUK pacifiers hygienically convincing protection with a repetition effect. The packaging’s clever reusability is a true added value for parents! In addition, the NUK case convinces through a high transparency and is flexible, hanging as well as standing, positioning at the PoS. Light and easy to open, the appealing box fits in every baby bag or purse – as a permanent companion in every situation the everyday life of parents can bring.

During our cooperation with Mapa we have examined early on, what kind of demands parents have concerning the packaging of pacifiers. Through the determination and analysis of focus groups we were able to establish the core demands relating to protection, hygiene, ecological sustainability and especially its handling. Mission accomplished!

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