Packaging Design NUK

Genuine added value - The new case for more convenience

Brand new and heavily successful: The new, global packaging system for baby soothers from the NUK brand by Mapa impresses with its high added value for the consumer. The newly designed packaging increases brand perception, convinces at the PoS and offers one thing above all else: lots of convenience.

The new case, developed by Creality in cooperation with Mapa, offers NUK soothers hygienically convincing protection with a repeat effect. The clever reusability of the packaging is a real added value for parents! The NUK case also convinces with its high transparency and its flexible, both hanging and standing placement at the PoS. Light and easy to open, the attractive box fits in every baby’s bag or handbag – and is now a permanent companion in all the situations that everyday parental life brings with it.

In our joint work with Mapa, we used our in-house qualitative market research at an early stage to investigate the demands mothers place on the packaging of baby soothers. By identifying and analyzing focus groups, we were able to work out the core requirements in terms of protection, hygiene, ecological sustainability and above all handling. Mission accomplished!

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