Together with Maggi, the packaging design PLUS for the new sub-brand “Food Travel” was developed and designed, which in future will be the umbrella for sophisticated spice-based specialities. The starting point is a range of 5 Instant Cup varieties on the one hand and the “Deine Prise” range with 4 high-quality spice mixtures on the other.

With regard to the graphic packaging design, all products are characterised by the use of authentic, region-specific colours, patterns and images as well as extremely appetizing presentations of exotic dishes and spices.

The spice mixes of “Deine Prise” are filled in high-quality wide-necked containers made of white glass, which in turn are packed in display-strong folding boxes to stand out from the supermarket shelves at the start of the sale.

The Instant Cup products are offered in black plastic cups with a sealing membrane, which are designed to be learned by the consumer. Thanks to our efforts, however, the structural design of the cup deviates from the standard and with its shape-changing aesthetics (square base, round mouth) meets the high demands of the range in terms of differentiation and individualisation.