In cooperation with the trading company EDEKA, Maggi has launched a completely new version of its Maggi Fix products under the name “Koch Doch” in the corresponding supermarkets. This is a fixed range of 4 varieties, which will support the buyer in cooking spaghetti bolognese, goulash and two other established dishes as usual. “Koch Doch” is designed exclusively for EDEKA. Maggi is exclusively placed on the back of the package as the sender.
The entire Brand+Packaging design concept was developed by us in close cooperation with the responsible Maggi team. And in the shortest possible time. The idea to inspire with a very challenging naming “Koch Doch” and a tasty close-up foodshot, originates from our house as well as the whole rollout or the preparation of the pre-press.