In cooperation with the trading company EDEKA, Maggi has launched a completely new version of its Maggi Fix products under the name “Koch Doch” in the corresponding supermarkets. This is a fixed range of 4 varieties, which will support the buyer in cooking spaghetti bolognese, goulash and two other established dishes as usual. “Koch Doch” is designed exclusively for EDEKA. Maggi is exclusively placed on the back of the package as the sender.
The design strategy as well as the packaging design concept, which is clearly based on it, was developed by us in close cooperation with the responsible Maggi team. And that in the shortest possible time. The idea of inspiring the newly targeted groups with a very challenging and young name “Koch Doch” and a tasty, modern close-up foodshot came from our company, as did the entire rollout or the preparation of the pre-press stage.