Campari Germany is carrying out a promotion campaign for its popular deep red aperitif “Campari” this summer. The focus was on the credo “Camparitivo” and the trendy, refreshing summer drink “Amalfi”, a mixed drink consisting of Campari and bitter lemon garnished with grapefruit. The consistently conceived campaign was carried out in cooperation with “Schweppes Original”.
Consumers are offered a communicative tasting pack in the form of a completely newly developed folding box variant containing a 0.7L bottle of Campari and a 1L bottle of Schweppes Bitter Lemon. The appetizing illustration of the summer drink on the front, preparation instructions and an atmospheric background story on the back round off the overall offer.